Category Analytics Lead

Adobe

San Jose, CA

Full Time

Senior

129k-234k

about 2 months ago

Job Description

About the Role

Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Lead Category Analytics role shapes Adobe's marketing strategies by analyzing demand for flagship products like Photoshop, Firefly, and Premiere Pro.

Key Responsibilities

Help strategize and implement full-funnel marketing motions and measurement across various channels.
Work closely with marketing teams across PMM, GTM, brand, social, paid media, and web to measure category demand and understand market trends related to products.
Evaluate early signals of upper and mid-funnel marketing to infer downstream impacts.
Establish quarterly targets for critical metrics and communicate the evolution of campaign performance and customer journeys.
Build innovative solutions and frameworks to augment the influence of marketing on product growth motions.
Measure the impacts of product launches and develop self-service tools to improve marketing's impact on those key moments.
Collaborate with paid media, product marketing, go-to-market, brand science, and adobe.com teams to drive performance narratives weekly.
Partner with cross-category teams to drive standard processes and improvements in internal analytics tools.

Requirements

Track record of using data and insights to inspire change and implement new initiatives.
8+ years of consulting, strategy, or marketing analytics experience.
Ability to recognize business opportunities and structure problems into an analytics plan.
Full stack data science experience including ETL, EDA, classification, inference, analysis, and visualization.
Ability to succinctly articulate insights to a wide range of audiences.
Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social).
Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools.
Strong interpersonal skills to interact with people at all levels in an organization.
Ability to communicate complex ideas effectively both verbally and in writing.
Academic background in economics, statistics, engineering, or related fields emphasizing quantitative problem-solving.

Nice to Have

Willingness to teach others and learn new techniques.
Disposition to work collaboratively with internal partners across teams.
High level of energy, personal drive, and positivity.

Qualifications

Educational background in economics, statistics, engineering, or related fields emphasizing quantitative problem-solving.

Benefits & Perks

Competitive salary range of $128,600 -- $234,200 annually, varies by location and experience.
Potential eligibility for long-term incentives such as equity awards.
Additional incentives may include sales commissions or annual incentive plans depending on role.

Working at Adobe

Join Adobe and immerse yourself in a renowned work environment recognized with prestigious awards as a leading workplace globally. Collaborate with colleagues committed to mutual growth through a supportive Check-In approach, fostering continuous improvement. Work alongside some of the most innovative, analytical, genuine, and supportive individuals worldwide.

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