Channel Marketing Lead, State Street Global Advisors, VP I

State Street Corporation

Boston, MA

Full Time

Executive

110k-178k

18 days ago

Job Description

About the Role

We are seeking a VP, Channel Marketing Manager at State Street Global Advisors to develop and execute marketing programs that increase awareness, consideration, and purchase of our SPDR Sector ETFs. The role involves leading multi-channel, integrated marketing campaigns and collaborating with various internal teams to align messaging and strategy. Based in Boston, MA, this position offers an opportunity to work within a globally recognized asset management firm committed to responsible investing and innovation.

Key Responsibilities

Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs and key deliverables for the SPDR Sector ETF suite targeting intermediary and institutional clients.
Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence, and segmented communications to relevant audiences.
Build and lead marketing efforts for intermediary and institutional investment themes, managing all touch points to ensure consistency of messaging and voice.
Develop and update SPDR Sector ETF collateral, videos, web content, sales tools, and educational materials for general or firm-specific needs.
Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ROI.
Manage the marketing budget for SPDR Sector ETFs according to marketing plans.
Collaborate with the PR team to create earned media opportunities.

Requirements

Familiarity with equity markets and sectors, portfolio construction principles, and ETF structure.
In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules.
Experience marketing to broker dealers, RIAs, home offices, and TAMPs.
Strong verbal and written communication and interpersonal skills.
Ability to confidently interact with and influence stakeholders.
Excellent relationship-building skills.
Ability to influence and collaborate to drive results.
Strategic thinking and creativity in approach.
Proficiency with CRM and reporting systems such as Salesforce, Adobe, Tableau, PowerPoint, and Excel.
Strong project management skills with the ability to multi-task and prioritize.
Minimum 10 years of relevant marketing experience, preferably in financial services or product marketing.
Bachelor’s degree, preferably in marketing or communications.

Nice to Have

Previous financial services or product marketing experience.

Qualifications

Bachelor's degree preferably with a major in marketing or communications.
Minimum 10 years of relevant marketing experience.

Benefits & Perks

Competitive and comprehensive benefits packages including medical care, insurance, and savings plans.
Flexible Work Programs to match individual needs.
Development programs and educational support to help reach full potential.

Working at State Street Corporation

State Street Global Advisors values diversity, inclusion, and social responsibility. They foster an inclusive environment where employees from diverse backgrounds can thrive and reach their potential. The company emphasizes active community engagement, offering tools for work-life balance, paid volunteer days, matching gift programs, and employee networks to stay connected and supported.

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