Channel Marketing Manager

ABB

New Berlin, WI

Full Time

Senior

about 1 month ago

Job Description

About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world. This position reports to the Vice-President, Sales & Marketing, and involves leading marketing activities for assigned market segments, conducting market analyses, creating tailored offerings, and shaping marketing strategies within the ABB Drives Division in New Berlin, WI.

Key Responsibilities

Collaborates with cross-functional stakeholders to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy.
Provides support in defining the end-user value proposition and communicates it to the target segment, both internal and external, and drives sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects.
Conducts market research to identify customer needs, market trends, and competitive landscape, defining product positioning, messaging, and value propositions that resonate with target audiences.
Plans and executes product launches, including coordinating with sales, marketing, and product teams.
Supports the creation of compelling marketing materials, such as brochures, presentations, and online content.
Gathers and analyzes customer feedback to inform product development and marketing strategies.
Monitors product performance and customer satisfaction, making recommendations for improvements.

Requirements

7+ years of experience in marketing or a related field.
Proven track record of successful product launches and marketing campaigns.
Experience with Portfolio Management, Product Positioning, Market Intelligence, Go-to-Market Business Strategy, Customer Insights, Content Management and/or Marketing Campaigns.
Strong analytical skills and ability to translate data into actionable insights.
Stakeholder relationship management and cross functional collaboration.
Candidate must already possess a work authorization that would permit them to work for ABB in the United States.

Nice to Have

Experience in Manufacturing, Industrial and/or Automation industries.

Qualifications

Not explicitly specified beyond experience requirements.

Benefits & Perks

Not explicitly specified in the description.

Working at ABB

We value people from different backgrounds. ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities. The company emphasizes diversity, inclusion, and providing accommodations for individuals with disabilities.

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