Chief Marketing Officer

About the Role

Key Responsibilities

• Develop and lead the marketing and communications strategy for the Enterprise Management brand and all affiliated companies.
• Oversee production and dissemination of all internal and external communications including newsletters, press releases, website content, brochures, and social media.
• Lead brand development efforts, including messaging, visual identity, and consistency across platforms.
• Direct all digital marketing efforts, including SEO/SEM, email campaigns, paid advertising, and analytics reporting.
• Oversee photography, video production, and multimedia storytelling to support programs, services, and outreach.
• Manage all marketing vendors, platforms, and external consultants.
• Supervise staff in marketing, communications, and creative roles.
• Guide marketing support for organizational events, program launches, and outreach initiatives.
• Track performance metrics and prepare reports on engagement, reach, and conversion.
• Ensure compliance with privacy laws, brand standards, and content policies.
• Collaborate with CHRO, COO, and CEO on internal communications and employee engagement.
• Maintain and improve website content, design, and functionality in coordination with IT.
• Provide branding guidance and marketing resources to contracted companies.
• Ensure timely and high-quality execution of marketing services rendered to contracted clients.
• Respond to media inquiries and crisis communication needs as necessary.
• Assist in developing messaging for public statements or executive speeches.
• Lead special initiatives or campaigns related to recruitment, fundraising, or program awareness.
• Support reputation management and community relations strategies.
• Troubleshoot urgent content errors or branding inconsistencies.
• Advise on market trends, new tools, or evolving best practices in digital communications.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Minimum of 8 years of progressively responsible experience in marketing and communications.
• At least 5 years in a leadership or executive role.
• Experience managing marketing functions for multi-entity or service-based organizations.
• Demonstrated success in executing integrated marketing campaigns and digital growth strategies.
• Proficient in digital marketing tools and platforms including Google Analytics, Adobe Creative Suite, WordPress, Mailchimp, Canva, and Meta Business Suite.
• Strong writing, editing, and storytelling skills.
• Ability to manage competing priorities and lead cross-functional projects.
• Excellent interpersonal, supervisory, and vendor management skills.
• Familiarity with nonprofit and health/human service sector branding is a plus.

Nice to Have

• Experience with nonprofit or health/human service sector branding.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Minimum of 8 years of experience in marketing and communications.
• At least 5 years in a leadership or executive role.

Benefits & Perks

• Paid time off.
• Health, dental, and vision insurance reimbursement.
• Professional development support.