Chief Marketing Officer

About the Role

Key Responsibilities

• Develop and steward a bold, cohesive brand strategy that reflects Per Scholas' mission and future vision.
• Boost brand recognition and messaging to support scaling efforts and deepen emotional connection with target audiences.
• Ensure brand consistency across all platforms, materials, and stakeholder experiences at the national and local market levels.
• Design and implement national and local marketing strategies to drive learner recruitment, employer engagement, and donor investment.
• Oversee targeted, data-driven campaigns across digital, social, print, experiential channels, and earned media/PR.
• Use analytics to refine and optimize marketing efforts, ensuring high ROI and alignment with organizational goals.
• Serve as a key thought partner to the CEO and President on executive communications and institutional positioning.
• Oversee press strategy and proactive media relations to increase visibility and thought leadership.
• Lead crisis communications and support change management messaging as needed.
• Partner with People and Inclusion & Culture teams on internal communication strategies to drive employee engagement and organizational culture.
• Build, manage, and mentor a diverse, high-performing remote/hybrid team across brand, content, communications, digital marketing, and marketing operations.
• Create a team culture of accountability, providing tools, professional development, and resources to support team success.
• Partner with Development, Program, and Enterprise Talent Solutions teams to align messaging and campaigns with business goals.
• Actively champion psychological safety, wellness, equity, and collaboration within the organization.

Requirements

• 15+ years of progressive experience in marketing, communications, or brand strategy, with at least 5 years in a senior leadership role.
• Experience successfully building brands of mission-driven organizations, improving visibility, revenue, and culture.
• Deep understanding of corporate social responsibility, brand partnership, philanthropy, and workforce development.
• Demonstrated success leading national brand campaigns and measurable marketing initiatives.
• Deep understanding of digital marketing, social media strategy, and audience segmentation.
• Exceptional storytelling, writing, and public speaking skills.
• Strong management experience, with a track record of building inclusive teams and mentoring talent.
• Ability to thrive in a dynamic, fast-paced, and mission-driven environment.

Nice to Have

• Passion for economic mobility and education.
• Data-driven decision-making skills with creative instincts and a growth mindset.
• Comfort navigating ambiguity and building infrastructure for scale.
• Collaborative leadership style with humility and clarity in communication.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing and leadership is required.

Benefits & Perks

• Competitive compensation package.
• Health, dental, and vision insurance.
• Retirement match.
• Generous PTO and professional development opportunities.