Chief Marketing Officer, Optum Insight & Optum Financial

About the Role

Key Responsibilities

• Models positive, admirable leadership behaviors that foster a culture of inclusion and belonging, focusing on talent development and team engagement.
• Leads the development of an overall marketing strategy to drive profitable growth.
• Builds investment strategies for advertising to expand the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment.
• Executes customer and business priorities through an end-to-end approach to improve customer experience and Net Promoter Score (NPS).
• Manages development and execution of enrollment and retention strategies across business lines to meet targets.
• Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral production, digital strategies, and market research.
• Leads diverse teams across the country, supporting traditional sales teams to meet growth and retention goals.
• Develops and implements marketing strategies for Optum Insight and Optum Financial, including market positioning, go-to-market, and launch strategies.
• Leads omni-channel campaigns utilizing best-in-class management and measurement tools, leveraging content to drive personalization and extend reach.
• Manages large, complex budgets across various market segments.
• Develops and enforces brand standards to ensure consistency and brand integrity.
• Serves as a catalyst for innovation, seeking new ways to grow and improve marketing efforts.
• Establishes and achieves measurement standards for marketing activities, including ROI, and manages marketing budgets.
• Leads and supports external vendor relationships.

Requirements

• Bachelor's degree.
• 15+ years of broad-based marketing experience including leadership of client and consumer marketing strategy, branding, advertising, communications, and digital marketing.
• 10+ years of team leadership experience.
• Broad knowledge and results in leading marketing within a large, matrix organization.
• Ability to think conceptually and strategically, influencing and delivering on targets.
• Strong collaboration, teamwork, and relationship-building skills across organizations.
• High organizational agility to handle large-scale change and navigate complex situations.
• Effective communication skills to shape opinions, overcome objections, and influence stakeholders.
• Experience in developing and implementing new systems, programs, and techniques with a track record of achieving financial goals.
• Business management ability to build programs and strategies that drive measurable results.
• Ability to adapt quickly to change and lead others through change in a fast-paced environment.

Nice to Have

• Healthcare or Financial Services Marketing experience.
• Master's degree in Marketing or Business Administration.
• Based in Eden Prairie, MN.

Qualifications

• Educational background includes a Bachelor's degree; a Master's degree is preferred.
• Significant experience in marketing leadership roles.

Benefits & Perks

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase and 401k contribution.
• Flexible remote work options within the U.S.