Circular Marketing Promotional Coordinator

About the Role

Key Responsibilities

• Acquire information from surveys, customer databases, market research reports, social media, and website analytics, as part of the data collection process.
• Advise supporting departments on customer segmentation and profiling strategies that focus on customer groupings based on demographics, behavior, and preferences.
• Analyze the impact of competitor marketing approaches to help develop a competitive advantage and differentiation strategy.
• Apply knowledge of data mining techniques and statistical software to uncover correlations in marketing outcomes.
• Assist cross-functional teams with market messaging, campaign planning, and target audience identification.
• Build a continuous learning plan for the marketing department to stay informed with industry trends, emerging marketing technologies, and best practices in marketing analytics.
• Communicate internally through reporting and dashboards, sharing analysis, findings, and insights for stakeholder review.
• Compile marketing metrics such as conversion rates, customer acquisition costs, and customer lifetime value to provide information on campaign performance.
• Utilize data-driven insights to optimize marketing campaigns in real-time, making adjustments as needed to improve campaign performance and achieve marketing objectives.

Requirements

• Bachelor's degree or equivalent work experience.
• 1-2 years' experience working with marketing merchants.
• 1-2 years' experience with Windows, Microsoft Office, Acrobat.

Nice to Have

• Certified Market Research Analyst (CMRA) preferred.

Qualifications

• Educational background as specified in the requirements.
• Relevant work experience as specified in the requirements.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.