Client Acquisition Marketing Strategist

BOK Financial

Tulsa, OK

Full Time

Senior

23 days ago

Job Description

About the Role

The Client Acquisition Marketing Strategist at BOK Financial is responsible for developing and executing marketing strategies that attract and convert new consumer banking relationships. This role focuses on driving growth in checking, savings, and deposit-related products, supporting the bank's broader business objectives and long-term growth goals. The position requires a strong analytical approach, expertise in audience segmentation, and the ability to deliver measurable outcomes through coordinated, multi-channel efforts within a company that values innovation, personalized service, and employee development.

Key Responsibilities

Lead acquisition campaigns across paid digital, direct mail, email, and other channels.
Identify target audiences and marketing opportunities using data, segmentation, and client insights.
Develop compelling, targeted messaging to drive engagement and conversion.
Manage lower-funnel tactics that support account openings and new client acquisition.
Monitor campaign performance in real-time and optimize for cost-efficiency and ROI.
Collaborate with internal teams and agencies to ensure campaigns are compliant, aligned, and effective.
Develop and execute acquisition programs and campaigns to drive new client growth and business results.
Coordinate multiple campaigns, balancing timely and strategic initiatives.
Create clear, concise briefs to inform creative work and collaborate on campaign development.
Leverage audience segmentation and targeting strategies to enhance campaign relevance.
Deliver actionable reporting on campaign performance, business impact, and optimization opportunities.
Apply a test-and-learn approach to refine messaging, creative, and channel strategies.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or related field.
5+ years of experience in performance marketing, acquisition marketing, or direct response marketing.
Proven ability to develop and manage multi-channel campaigns with measurable business impact.
Strong analytical skills with experience using data to drive decisions and optimize performance.
Familiarity with marketing platforms and tools such as Google Ads, Meta, CRM/email platforms, analytics dashboards, GA4.
Excellent interpersonal, oral, and written communication skills.
Excellent project management skills and ability to coordinate multiple tasks simultaneously.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Experience working with compliance teams to ensure regulatory alignment.
Ability to develop and execute acquisition programs and campaigns.
Strong audience segmentation and targeting skills.
Ability to deliver actionable campaign performance reports.
Experience with a test-and-learn approach to marketing optimization.

Nice to Have

Experience with analytics dashboards and GA4.
Experience working with cross-functional stakeholders and agency partners.
Knowledge of multichannel marketing strategies and tools.

Qualifications

Bachelor's degree in a related field.
5+ years of relevant marketing experience.

Benefits & Perks

Supportive training and development programs.
Opportunity to make an impact on the success of the bank and your career.
Work within a stable and financially strong organization.

Working at BOK Financial

Our culture in consumer banking is all about putting our clients first and embracing innovation. We prioritize personalized and efficient interactions, ensuring that every client feels valued and understood. We value gathering employee feedback and work together to keep our skills sharp with regular training on banking rules and guidelines.

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