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College Intern Market Strategy & Customer Analytics (Hybrid - Troy, MI) - Health Alliance Plan

Henry Ford Health

Troy, MI
Internship
Intern
14 days ago

Job Description

About the Role

This position is an excellent opportunity for students pursuing degrees related to market research, customer experience, market strategy, or data analytics. It is a part-time internship during the academic school year with remote scheduling flexibility and a full-time hybrid internship in Troy, MI during summer 2026. The role involves supporting market strategy and customer analytics efforts within Henry Ford Health's Health Alliance Plan department, contributing to customer research, market intelligence, and data analysis projects.

Key Responsibilities

  • Design, field, and analyze results from customer research projects such as surveys and focus groups.
  • Collect and analyze market and competitive intelligence, producing takeaways and recommendations to drive strategies.
  • Engage in cross-functional product strategy efforts led by other team members.
  • Query and analyze HAP data across multiple functions (Sales, Membership, Marketing, Communications) to evaluate performance and inform future strategies.
  • Perform other duties/tasks as assigned.

Requirements

  • High school diploma required and must be pursuing a bachelor's or master's degree in business related to Market Research, Marketing Strategy, Data Analytics, or Customer Experience.
  • Students attending a Michigan located institution preferred.
  • Excellent organizational, oral, and written communication skills.
  • Strong analytical or critical thinking skills.
  • Ability to handle confidential or sensitive information with discretion.
  • Proficiency in MS Office programs (PowerPoint, Excel, Word) required.
  • Experience with Power BI, Qualtrics, or SQL preferred.

Nice to Have

  • Experience with Power BI, Qualtrics or SQL.

Qualifications

  • High school diploma and current pursuit of a bachelor's or master's degree in relevant business areas.

Benefits & Perks

  • Support in various components of well-being: physical, emotional, social, financial, and spiritual.
  • Competitive health plan options including three consumer-driven health plans (CDHPs), a PPO plan, and an HMO plan.
  • Additional benefits such as dental and eye care coverage, tuition assistance, family forming benefits, and discounts to various businesses.

Working at Henry Ford Health

Henry Ford Health partners with millions of people across Michigan and around the world, offering a full continuum of healthcare services. Based in Detroit, it is one of the nation's most respected academic medical centers, leading innovative health initiatives and investing in community health and education.

Apply Now

Job Details

Posted AtJul 12, 2025
Job CategoryMarket Research
SalaryCompetitive salary
Job TypeInternship
Work ModeHybrid
ExperienceIntern

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About Henry Ford Health

Website

henryford.com

Location

Troy, MI

Industry

Offices of Physicians (except Mental Health Specialists)

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