College Intern Market Strategy & Customer Insights (Hybrid - Troy, MI) - Health Alliance Plan

Hap (Hmong American Partnership)

Troy, MI

Internship

Intern

7 days ago

Job Description

About the Role

This position is an excellent opportunity for students pursuing degrees related to the following business areas: market research, customer experience, market strategy. It involves part-time and full-time hybrid internship opportunities in Troy, MI, during the academic year and summer 2026, respectively, with remote scheduling flexibility and travel/housing expenses not provided. The role supports the Health Alliance Plan (HAP) department focused on market strategy and customer insights, offering exposure to customer research, market intelligence, and data analysis within a healthcare organization.

Key Responsibilities

Design, field, and analyze results from customer research projects (surveys, focus groups, etc.).
Collect and analyze market/competitive intelligence, producing takeaways and recommendations that drive strategies.
Engage in cross-functional product strategy efforts led by other team members.
Query and analyze HAP data across multiple functions (Sales, Membership, Marketing, Communications, etc.) to evaluate performance and inform future strategies and tactics.
Perform other duties/tasks as assigned.

Requirements

High school diploma required and must be pursuing a bachelor's or master's degree in business related to Market Research, Marketing Strategy, or Customer Experience.
Students attending a Michigan located institution preferred.
Excellent organizational, oral, and written communication, and analytical or critical thinking skills.
Ability to handle confidential or sensitive information with discretion.
Proficiency in MS Office programs (PowerPoint, Excel, Word) required.
Experience with Power BI, Qualtrics or SQL preferred.

Nice to Have

Experience with Power BI, Qualtrics or SQL

Qualifications

High school diploma required.
Pursuing a bachelor's or master's degree in business related to Market Research, Marketing Strategy, or Customer Experience.

Benefits & Perks

Support in various components of well-being: physical, emotional, social, financial, and spiritual.
Total Rewards program includes competitive health plan options: three consumer-driven health plans (CDHPs), a PPO plan, and an HMO plan.
Additional benefits such as dental and eye care coverage, tuition assistance, family forming benefits, discounts to various businesses.

Working at Hap (Hmong American Partnership)

Henry Ford Health partners with millions of people on their health journey across Michigan and around the world. They offer a full continuum of services, including primary and preventative care, complex and specialty care, health insurance, home health, virtual care, pharmacy, eye care, and retail health. The organization values diversity, fair treatment, and inclusion, and is committed to equal employment opportunity and affirmative action.

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