Commerce Media Search Marketing Associate Manager

PepsiCo

New York, NY

Full Time

Senior

89k-149k

13 days ago

Job Description

About the Role

This high-visibility position will support Search marketing streams for our Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value driven through Digital Commerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency.

Key Responsibilities

Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands
Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals
Optimize campaigns at regular cadence to hit key KPIs
Identify test and learn opportunities and lead test execution
Conduct estimation for annual and monthly budgets
Ensure deployment of best practices across all paid search activities
Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
Present the results to internal stakeholders, proactively work with cross-functional teams to build and deliver reporting solutions
Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
Test and measure automation capabilities and include results on a quarterly basis

Requirements

Prior experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred
Google AdWords experience a plus
Experience with within an agency environment preferred
Expertise with Microsoft Excel, Word, and PowerPoint is required
4+ years' experience in running paid search campaigns
Proven fiduciary responsibility/ease of management for large scale budgets

Nice to Have

Experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart
Google AdWords experience
Experience within an agency environment
Prior experience with CPG companies
Ability to communicate, collaborate effectively at various levels of the organization
Strong critical thinking and problem-solving skills
Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach
Team player with the ability to excel in an agile, collaborative, ambiguous environment
Ability to multitask and handle other duties as assigned

Qualifications

4+ years experience in running paid search campaigns
Expertise with Microsoft Excel, Word, and PowerPoint
Prior experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred

Benefits & Perks

Bonus based on performance with a target payout of 10% of annual salary paid out annually
Paid time off including paid parental leave, vacation, sick, and bereavement
Comprehensive benefits package including Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts
Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Working at PepsiCo

Our company values effective communication and collaboration at various levels of the organization. We emphasize critical thinking, problem-solving, results orientation, and a bias for action. We foster an environment that supports teamwork, agility, and adaptability in an ambiguous setting, encouraging employees to handle multiple tasks and take ownership of large-scale budgets.

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