Commerce Media Search Marketing Associate Manager

About the Role

Key Responsibilities

• Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands
• Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals
• Optimize campaigns at regular cadence to hit key KPIs
• Identify test and learn opportunities and lead test execution
• Conduct estimation for annual and monthly budgets
• Ensure deployment of best practices across all paid search activities
• Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
• Present the results to internal stakeholders, proactively work with cross-functional teams to build and deliver reporting solutions
• Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
• Test and measure automation capabilities and include results on a quarterly basis

Requirements

• Prior experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred
• Google AdWords experience a plus
• Experience with within an agency environment preferred
• Expertise with Microsoft Excel, Word, and PowerPoint is required
• 4+ years' experience in running paid search campaigns
• Proven ability to communicate and collaborate effectively at various levels of the organization
• Strong critical thinking and problem-solving skills
• Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach
• Ability to multitask and handle other duties as assigned
• Proven fiduciary responsibility/ease of management for large scale budgets

Nice to Have

• Experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart
• Google AdWords experience

Qualifications

• Microsoft PowerPoint
• Microsoft Word
• Microsoft Excel
• Google AdWords
• 4 years PPC Campaign Management

Benefits & Perks

• Paid parental leave
• Dependent care reimbursement
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• Retirement plan
• Bonus based on performance and eligibility target payout is 10% of annual salary