Communication Director of Enrollment Marketing

About the Role

Key Responsibilities

• Develop and lead a multi-faceted enrollment marketing strategy aligned with institutional goals and student recruitment targets.
• Serve as the liaison between Marketing & Communications and Enrollment Management to ensure coordination, alignment, and transparency.
• Provide strategic counsel to the VP and Enrollment leadership on campaign performance, insights, and opportunities.
• Direct the development of audience-specific content across platforms (print, web, social, video, and digital advertising).
• Oversee the creation and distribution of email communications using Slate CRM, incorporating personalization and behavioral triggers.
• Manage the production and inventory of print collateral, promotional materials, and event assets.
• Lead social media strategy and paid campaigns supporting recruitment and yield, in coordination with the social media manager.
• Create and optimize digital marketing efforts, including SEO, SEM, and retargeting, to expand reach and increase inquiry generation.
• Maintain and update key recruitment web pages to ensure they are compelling, accessible, and current.
• Collaborate with creative and technical teams to ensure web and campaign content is on-brand and engaging.
• Lead the strategic use of Slate CRM for audience segmentation, content workflows, and event communications.
• Monitor engagement analytics across channels and apply insights to optimize future messaging, timing, and platforms.
• Maintain close partnership with enrollment offices, academic departments, and the financial aid office to ensure accurate, student-centered messaging.
• Collaborate with the creative services team on digital and video content development that supports marketing goals.
• Supervise freelancers or vendors when needed, ensuring projects align with Alfred University's brand and accessibility standards.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of professional experience in marketing, communications, or enrollment management.
• Experience with CRM systems, preferably Slate, digital advertising, and social media strategy.
• Strong writing and editing skills; ability to craft content for diverse audiences and platforms.
• Demonstrated ability to manage multiple projects in a fast-paced, collaborative environment.
• Proficiency in digital tools including email marketing platforms, analytics dashboards, and web CMS.

Nice to Have

• Advanced degree in a related field.
• Higher education marketing experience.
• Experience with Adobe Creative Suite, Canva, and video editing tools.
• Familiarity with SEO, SEM, and campaign ROI tracking tools.
• Understanding of branding and storytelling in a university setting.

Qualifications

• Educational background with a bachelor's degree in marketing, communications, or related field.
• Professional experience in marketing, communications, or enrollment management.

Benefits & Perks

• Salary range of $61,610-$65,158 annually.