Communications and Multimedia Strategist

About the Role

Key Responsibilities

• Recommends social media and communications strategy after conducting competitive research, platform determination, messaging, and audience identification.
• Conducts market research using SEO and other metrics to understand perceptions of the Office of Global Affairs and stakeholder engagement, and suggests content optimization.
• Captures and analyzes data metrics and insights to measure the success of communication and marketing campaigns, then refines future campaigns based on findings.
• Compiles data and prepares statistical reports to monitor or assess department activities, programs, and services or project future needs.
• Supports data-driven marketing and communications efforts by managing and streamlining office workflows, coordinating documentation processes, and maintaining records and databases.
• Plans, creates, publishes, and shares new content daily, including original text, press releases, speeches, newsletters, images, videos, and code to build connections and increase brand awareness.
• Manages and updates content on the Office of Global Affairs' websites and social media platforms, ensuring compliance with branding, policies, and standards.
• Sets up and optimizes UConn Global pages within social media platforms to increase visibility.
• Stays current with social media and website best practices and technologies.
• Moderates user-generated content in line with moderation policies.
• Collaborates with units within the Office of Global Affairs to develop social media campaigns.
• Provides support to media staff to ensure project completion and meet production schedules.
• Serves as a consultant and resource in seminars, workshops, and training to build staff branding and awareness of university guidelines.
• Coordinates data processing functions and produces routine reports.
• Participates in training sessions, workshops, staff meetings, and university events.

Requirements

• Bachelor's degree in Digital Media and Design, Communications, Marketing, Business or related field.
• At least 2 years of experience in communications, website development, and/or management.
• Excellent communication skills, data organization & management, and attention to detail.
• Experience in writing, editing, and publishing digital and written media content.
• Ability to manage multiple projects independently and meet deadlines.
• Proficiency with Microsoft Office, specifically Word, Outlook, and SharePoint.
• Familiarity with Canva, social media scheduling platforms, and social media platforms.
• Comfortable forging relationships in person and electronically.
• Ability to follow up consistently and work with diverse professional groups.
• Experience working across cultures and within various organizational levels.

Nice to Have

• Experience working in higher education or with student-facing organizations.
• Experience using analytics tools to identify trends and communicate insights.
• Experience in organic and paid social media campaigns, with advanced knowledge of paid advertising on primary social platforms.
• Experience with social media follower growth.
• Experience supervising student workers.

Qualifications

• Educational background as specified in the requirements.

Benefits & Perks

• Competitive salary commensurate with experience.
• Outstanding benefits including employee and dependent tuition waivers at UConn.
• A highly desirable work environment.