Communications Leads #IN1168

About the Role

Key Responsibilities

• Plan and produce communications and related materials to meet organizational objectives.
• Gather information on competitors, prices, and sales, analyze data, and interpret results to determine communication strategies.
• Devise and evaluate methods and procedures for collecting data.
• Create communication design by presenting information from various sources to engage target audiences.
• Plan, organize, and execute communication campaigns and projects.
• Build, lead, and execute strategic communications planning including marketing promotional plans and target setting.
• Create competitive advantage through brand recognition and position the brand to meet or exceed stakeholder expectations.
• Apply brand standards and communication strategies to create a consistent perception and defend the company reputation.
• Develop and implement procedures for identifying advertising needs.
• Utilize graphic design skills, digital tools, metrics, and advertising content for product launches.
• Manage functional trainings, create and deliver presentations.
• Lead and coach on project, account, and vendor management.
• Utilize data analytics to interpret and communicate qualitative and quantitative data, drawing business insights.
• Apply statistics, data visualization, and problem-solving approaches to support marketing and communication decisions.
• Leverage digital media strategies to influence buyer behavior and target audiences.
• Translate customer and stakeholder needs into actionable solutions through active listening and intuition.
• Champion digital tools, trends, and channels with stakeholders.
• Conduct market research and analysis within the engineering industry, utilizing knowledge of relevant technologies and market dynamics.
• Lead continuous improvement initiatives using six sigma principles and Value Stream Transformation.

Requirements

• Master's degree in Communications, Public Relations, or related field with 3 years of experience as a Communications Specialist, Analyst, Marketing Specialist, or related position.
• Or a Bachelor's degree in Communications, Public Relations, or related field with 5 years of relevant experience.
• Experience in creative communication design, strategic communications and planning.
• Experience creating competitive advantage through brand management.
• Proficiency in creating effective visual and experiential media.
• Experience in technical and promotional material writing and content creation for product launches.
• Knowledge of account and vendor management.
• Skills in data analytics and data visualization.
• Familiarity with current and emerging digital media strategies.
• Experience conducting market research and analysis in the engineering industry.
• Ability to lead continuous improvement initiatives utilizing six sigma principles and Value Stream Transformation.

Nice to Have

• Experience with digital media tools and channels.
• Knowledge of marketing metrics and data-driven decision making.
• Familiarity with brand standards and reputation management.

Qualifications

• Master's degree in Communications, Public Relations, or related field (for 3-year experience requirement).
• Bachelor's degree in Communications, Public Relations, or related field (for 5-year experience requirement).

Benefits & Perks

• Annual salary between $100,000 and $150,000.
• On-site work location in Indianapolis, IN.
• Employment through Cummins, an equal opportunity employer.