Seward, NE

About the Role

Key Responsibilities

• Maximizes outreach, influence and support among external audiences within the framework of CUNE's mission, values and strategic plan.
• Leads and manages the staff of the marketing and communication team to effectively integrate marketing efforts across campus.
• Collaborates with all campus departments to ensure consistent marketing goals and the effective use of planning, data and evaluation to maximize results.
• Plans, develops, oversees and assesses the implementation of comprehensive, organization-wide goals for marketing the university, including profiling existing and potential customers and creating strategies to meet their needs.
• Creates and executes a marketing strategy that gathers and uses data to make decisions and drive results.
• Directs digital efforts to focus the university's website and digital platforms as communication, relationship building and recruitment tools.
• Develops messages appropriate to students, parents, influencers, donors, volunteers, friends and constituents.
• Oversees budgeting, staff, production and distribution of all integrated marketing activities.
• Researches and implements technology and new media tools to improve results.
• Analyzes and reports ROI for marketing efforts to senior leadership.
• Provides leadership and counsel to the COO & President in refining and communicating the university's brand and messaging.
• Oversees the development, delivery and analysis of market research to identify promotional opportunities, product enhancements and pricing strategies.
• Coordinates internal communication and messaging with senior leadership.
• Serves as the campus public relations spokesperson as necessary.
• Supports university leaders in effective internal and external messaging regarding strategic planning and high-priority projects.

Requirements

• Bachelor's degree in communication or marketing field required; master's degree preferred.
• At least five years of experience in marketing or communications related field.
• Minimum of 3 years in managing and leading a team.
• Experience managing/leading project management tools and processes.
• Experience with editing and writing for print publications.
• Proficiency in the use of software applications including Microsoft applications, databases, spreadsheets and word processing.
• Ability to interpret, adapt and apply guidelines and procedures.
• Ability to communicate professionally with a diverse constituency.
• Ability to maintain confidentiality of records and information.
• Expertise in facilitation and knowledge of strategic planning models.
• Expertise in web and interactive/new media promotional marketing.
• Understanding of customer service principles and generational service needs.
• Broad knowledge of research design, data collection and research analysis related to higher education and marketing.
• Active membership in an LCMS church or another Christian church that is shaped and informed by the inerrant, inspired, infallible Word of God; and faithfully teaches salvation by grace through faith in Jesus Christ.
• Values and beliefs aligned with the Lutheran Church - Missouri Synod.
• Demonstrated character qualities of enthusiasm, courtesy, flexibility, integrity, gratitude, kindness, self-control, perseverance, and punctuality.
• Must follow security policies and maintain security and patching of personal devices connected to the Institutional email.

Nice to Have

• Higher Education experience.
• Experience with and/or commitment to marketing and communication for a distinctly Christian organization.

Qualifications

• Bachelor's degree in communication or marketing field.

Benefits & Perks

• Full-time position with a full-time benefits package.