Community Marketing Liaison

About the Role

Key Responsibilities

• Creating and executing marketing strategies to reach target audiences, including developing marketing materials, managing social media, and coordinating community events.
• Establishing and maintaining connections with healthcare professionals, referral sources (hospitals, senior centers, etc.), and community organizations.
• Participating in health fairs, community events, and presentations to educate the public about healthcare services and promote the organization's offerings.
• Working closely with admissions, clinical staff, and other departments to ensure a consistent and positive patient experience.
• Ensuring accurate record-keeping of marketing activities and data related to community referrals.

Requirements

• Excellent written and verbal communication skills for creating marketing materials, presenting information, and building relationships.
• Ability to establish and maintain positive relationships with diverse stakeholders.
• Organizational skills to manage multiple projects, meet deadlines, and prioritize tasks.
• Understanding of the healthcare landscape, including regulations, ethical considerations, and patient privacy (HIPAA).
• Experience of 2+ years in long-term care.
• Experience in developing and executing marketing strategies, preferably in a healthcare setting.

Nice to Have

• Experience with Allscripts (1 year preferred).
• Experience with PointClickCare (1 year preferred).
• LPN license/certification (Preferred).

Qualifications

• Long-term care experience: 2 years (Required).
• Admissions/Marketing experience: 1 year (Required).

Benefits & Perks

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance