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Consultant, Ketchum Analytics

Ketchum

Raleigh, NC
Full Time
Entry Level
62k-65k
9 days ago

Job Description

About the Role

Ketchum is a global communications consultancy with 100 years of experience, known for being a trusted partner that combines creativity and analytical expertise. The company values diverse perspectives and employs a wide range of specialists including content creators, data analysts, media professionals, digital strategists, and crisis counselors. Ketchum works with leading brands, startups, and industry leaders to create award-winning campaigns, fostering a culture of curiosity, bravery, and inspiration. The firm emphasizes impactful communication and encourages employees to be a force for good.

Key Responsibilities

  • Analyze full communications programming and measure impact across channels such as paid media, social media, earned media, influencer, website, and search
  • Support primary research projects (quantitative and qualitative) and secondary research with guidance from managers and senior staff
  • Leverage tools, technology, and secondary data sources to define and profile target audiences, predict trends, assess industry and competitor landscapes, analyze conversations, and identify white space opportunities for clients
  • Partner with strategists, brand teams, and channel experts to ensure research ties to clear, actionable insights that guide communications and PR strategies
  • Provide strategic consumer and business insights that are insightful and actionable, avoiding mere data dumps
  • Distill research findings into visually appealing reports that tell a concise and clear story aligned with client objectives
  • Understand clients' objectives and ensure research and insights deliverables meet those needs
  • Participate in the development of new and incremental business opportunities
  • Gain exposure to industry innovations in a collaborative environment

Requirements

  • Bachelor's degree in a related field; Master's degree or certifications in data analytics or communications/PR fields are helpful
  • Minimum of 1-2 years of related experience in communications strategic insights, data, analytics, and research; PR/communications measurement experience is a plus
  • Ability to collaborate across multiple geographies and work effectively in a team environment
  • Strong multi-tasking, prioritization, and deadline management skills
  • Proactive approach to project management and anticipating next steps
  • Experience supporting primary and secondary research projects
  • Interest in learning new research technologies, tools, and methods, including AI
  • Proficiency with Microsoft tools such as PowerPoint, Word, and Excel

Nice to Have

  • Writing experience, especially in understanding data and insights
  • Experience with website analytics tools like Google Analytics or Adobe Analytics
  • Familiarity with social media measurement and monitoring tools such as Brandwatch, Talkwalker, LexisNexis
  • Knowledge of search engine optimization and search tools
  • Data visualization skills using Tableau, Google Data Studio, or PowerBI
  • Advanced Excel skills including pivot tables, VLOOKUPs, and formulas

Qualifications

  • Bachelor's degree in a related field
  • 1-2 years of relevant experience in communications insights, data, analytics, or research

Benefits & Perks

  • Hybrid workplace with three days in the office per week
  • Robust benefits program available within 30 days of hire
  • Paid maternity/paternity leave
  • Family forming benefits
  • Employee recognition program
  • Generous paid time off including vacation, wellness, and extended holidays
  • Development opportunities for personal and professional growth
  • Tuition reimbursement
  • Monthly cell phone and Wi-Fi reimbursement

Working at Ketchum

Ketchum fosters a culture of curiosity, bravery, and inspiration, encouraging employees to be a force for good. The company values diverse perspectives, collaboration across geographies, and continuous learning, especially in innovative research technologies and methods.

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Job Details

Posted AtJul 16, 2025
Salary62k-65k
Job TypeFull Time
Work ModeHybrid
ExperienceEntry Level

Job Skills

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About Ketchum

Website

ketchum.com

Location

Raleigh, NC

Industry

Public Relations Agencies

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