Consumer Insights Senior Analyst

About the Role

Key Responsibilities

• Support direct manager and business teams by coordinating research projects with supplier partners; create and fully execute research learning plans for the brand and category.
• Build trusted advisory relationships with business partners and leadership to influence decisions with data and facts.
• Establish strong, collaborative working relationships with external vendors/suppliers to ensure deliverables align with research objectives and maximize vendor relationships to produce actionable, clear, and value-added output.
• Develop and provide a deep understanding of consumers' lives and their relationship with the brand to create and drive meaningful brand strategy and product innovation.
• Support the design of research projects, both qualitative and quantitative; work on surveys, questionnaires, discussion guides; compile and analyze secondary and historical data.
• Curate, manipulate, and synthesize data (e.g., attributes, transactional, behaviors) to draw conclusions and make recommendations resulting in actionable strategies.
• Manage information and gather relevant data to identify patterns, trends, relationships, and key issues within the market to make effective decisions relating to consumer wants and needs.
• Clearly communicate key findings and recommendations in an actionable way to the team.

Requirements

• Bachelor's Degree.
• 3+ years of research or consumer insights experience.
• Familiarity with business intelligence data, such as syndicated market measurements data (panel, scanner), quantitative research, and qualitative research.

Nice to Have

• Experience working in client-side Consumer and/or Shopper Insights roles, in CPG or durables industry, or at a market research supplier or related agency.
• Brand health tracking experience.
• Experience with Concept Testing, Product Testing, FMOT (First Moment of Truth)/Shopper Research, Copy Testing, Conjoint Testing, Max-Diff.
• Competency in principles of study design and experience with a broad range of consumer-oriented research methodologies, both qualitative and quantitative (copy testing, concept testing, focus groups).
• Problem solving ability with excellent analytical and numerical skills.
• Strong passion for consumers, trends, and cultural diversity.

Benefits & Perks

• Generous benefits package.
• Whirlpool employee discount.
• Fitness & educational reimbursement programs.
• Kitchenettes and more.
• Beautiful, recently renovated office space at Saint Joseph/Benton Harbor locations.
• Free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (additional costs may apply).
• Flexible work arrangements including Always On Flexibility, two-week Work from Anywhere, and sabbatical leave after five years of service.