Consumer Lifecycle Marketing Manager (Hybrid)

Enova International

Chicago, IL

Full Time

Director

108k-156k

18 days ago

Job Description

About the Role

Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova as a marketing leader to support our fast growing consumer brands (CashNetUSA and NetCredit). At Enova, we understand the power of effective lifecycle marketing and how it drives long-term customer relationships and growth. We're looking for a passionate and innovative Lifecycle Marketing Manager who is eager to build and grow our Lifecycle Marketing team to enhance customer engagement throughout their entire journey. If you're passionate about lifecycle marketing, customer experience, and leading a high-performance team, this is the perfect role for you!

Key Responsibilities

Develop the strategic direction for comprehensive consumer lifecycle strategies, from design and implementation to ongoing maintenance and optimization, supporting engagement and portfolio growth.
Lead a small team of marketers in addition to influencing cross-functional teams to achieve shared goals.
Identify segments for targeted A/B tests, tailored and personalized messaging, and offers to drive business goals.
Develop customer-centric materials, tools, and campaigns that drive awareness, conversion, onboarding, and continued engagement with our products and services.
Collaborate with Product, Strategy & Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer journey.
Manage the annual budget and quarterly forecasts, identify risks and growth opportunities; monitor performance.
Champion customer insights using qualitative and quantitative data to better understand consumer behaviors and needs, shaping marketing strategies accordingly.
Leverage AI to build scalable processes to enhance the effectiveness and efficiency of lifecycle programs.
Build reports to monitor segment and campaign performance; report on results and provide insights & recommendations.

Requirements

Bachelor's degree in Marketing, Business, or other related/quantitative fields of study. MBA a plus.
8+ years experience in lifecycle, loyalty marketing, CRM, or a related field, preferably in financial services or digitally focused brands.
Ability to think big-picture while executing detail-oriented plans that drive results.
Self-starter who thrives in dynamic, fast-paced environments.
Experienced in leading teams through ambiguity, allowing you and your team to pivot seamlessly, embrace change, and uncover opportunities in a dynamic business environment.
Highly analytical with a passion for problem solving.
Strong organizational skills and the ability to balance multiple priorities in a results-driven environment.
Skilled at building relationships and gaining alignment on priorities for quick decision making.

Nice to Have

Experience with AI to build scalable processes.
Experience in financial services or digitally focused brands.

Qualifications

Bachelor's degree in Marketing, Business, or related/quantitative fields.
8+ years experience in lifecycle, loyalty marketing, CRM, or related fields.

Benefits & Perks

Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays.
Health, dental, and vision insurance including mental health benefits.
401(k) matching plus a Roth option (U.S. Based employees only).
PTO & paid holidays off.
Sabbatical program (for eligible roles).
Summer hours (for eligible roles).
Paid parental leave.
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova).
Employee recognition and rewards program.
Charitable matching and a paid volunteer day.

Working at Enova International

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions. Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an inclusive and thriving environment, we foster a culture where employees can excel and grow.

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