Content & Creative Marketing Manager

About the Role

Key Responsibilities

• Own and execute the content marketing strategy across social media, blog, email, paid media, and internal communications.
• Write and edit a variety of marketing materials, including blog posts, social media content, email campaigns, sales collateral, and web copy.
• Ensure brand consistency and high-quality messaging across all digital platforms and campaigns.
• Lead organic social media presence from strategy to execution (LinkedIn, Instagram, X, Facebook).
• Collaborate with the creative team to produce engaging, on-brand visual and video content.
• Plan content calendars, write copy, schedule posts, and analyze engagement metrics.
• Develop and manage paid advertising campaigns on Google and LinkedIn, including writing ad copy, coordinating visuals, and optimizing campaigns based on performance.
• Monitor and report on ad spend, ROI, and campaign KPIs.
• Create strategic email campaigns including copywriting, campaign planning, and list targeting in collaboration with Marketing IT.
• Analyze and optimize email campaign performance for engagement and conversions.
• Manage and update the company's internal communication platform to highlight achievements, announcements, and cultural moments.
• Coordinate with HR and leadership to source and share internal content.
• Own and manage Allentown's blog including editorial calendar, content creation, SEO optimization, and publishing via WordPress.
• Provide messaging for sales presentations, product one-pagers, brochures, and event flyers.
• Manage and mentor the Graphic Designer and Multimedia Specialist, providing creative direction and ensuring timely delivery of visual assets and video content.
• Use tools like Freedcamp to assign tasks, hold regular check-ins, and foster a collaborative creative environment.

Requirements

• 5+ years in content marketing or digital marketing roles, preferably B2B or life sciences.
• Strong writing, editing, and storytelling skills.
• Experience managing social media platforms and content calendars.
• Knowledge of Google Ads, LinkedIn Campaign Manager, and marketing performance metrics.
• Familiarity with SEO, email marketing tools, and WordPress.
• Demonstrated experience leading creative teams or freelancers.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Comfortable collaborating cross-functionally with Sales, IT, and Product teams.

Nice to Have

• Proficiency with LinkedIn, Instagram, X, and Facebook.
• Experience with Sprout Social or similar scheduling platforms.
• Knowledge of Google Analytics and ad platforms.
• Familiarity with Microsoft Office and Adobe Creative Suite.
• Video scripting and concepting experience.