Content and Digital Engagement Strategist

About the Role

Key Responsibilities

• Lead the team's digital marketing initiatives, including the website, app, text messages, event creation platform, and email communications.
• Support the infrastructure that powers alumni engagement work by creating event registration pages, managing email communications, and building campaign elements in the CRM to track constituent interactions.
• Establish annual goals and metrics, utilize dashboards and reports to monitor progress, and share ongoing results.
• Contribute to marketing reports by determining return on investment for email and text campaigns.
• Monitor audience engagement via open, click, unsubscribe rates, audience journeys, and interest-based marketing outcomes.
• Write content for event emails to promote alumni events.
• Drive and support the creation and publication of compelling content to further institutional goals and priorities.
• Provide editorial direction and storytelling to support AEAG messaging priorities.
• Ensure a holistic user experience across all platforms and contribute to developing integrated communication, marketing, and promotion strategies.
• Analyze campaigns to understand effective approaches and recommend strategies for improvement.
• Ensure brand and messaging consistency across all platforms to enhance the school's reputation and identity.
• Coordinate projects by establishing and meeting deadlines, managing multiple priorities, and resolving issues under pressure.
• Support strategic marketing and operational communication priorities to adapt to evolving institutional needs and market conditions.

Requirements

• Proficient knowledge of AP style.
• Experience in digital marketing, content development, and storytelling.
• Ability to analyze campaign data and interpret results.
• Strong project coordination skills with attention to detail.
• Ability to multitask and work under pressure.
• Collaborative team player with strategic planning skills.

Nice to Have

• Experience with CRM systems and digital engagement platforms.
• Knowledge of university alumni engagement strategies.
• Experience in brand management and integrated communication planning.

Qualifications

• No specific formal educational qualifications are explicitly listed in the description.

Benefits & Perks

• Health Insurance for Temporary Employees.
• Access to LEAD courses for career enhancement.
• Free attendance at non-revenue sporting events.
• Childcare discounts, Wellness & Recreation Membership, and Wellness Programs to support work-life balance.