Digital Marketing Manager

American Sugar Refining

Boca Raton, FL

Full Time

Mid Level

2 days ago

Job Description

About the Role

The Digital Marketing Manager at American Sugar Refining, part of Florida Crystals Corporation's real estate division, is responsible for developing, implementing, and managing a comprehensive digital marketing strategy that aligns with the company's business objectives. This role involves creating engaging content and campaigns across various digital platforms to drive brand awareness, audience engagement, lead generation, and support leasing goals. The manager will focus on showcasing communities, engaging residents, and strengthening the company's online presence to enhance occupancy and resident experience.

Key Responsibilities

Develop and execute a cohesive digital marketing plan, including content creation, social media, SEO, and paid advertising, aligned with business and occupancy goals.
Leverage AI-powered tools (e.g., ChatGPT, Canva AI, Gemini, Blaze) for ideation, copywriting, image/video creation, and trend analysis to improve efficiency and relevance.
Manage a comprehensive content calendar ensuring timely, consistent, and on-brand messaging.
Monitor industry trends, competitive activity, and emerging technologies to maintain a competitive advantage for all FCI Properties.
Oversee content creation, scheduling, and optimization for Facebook, Instagram, LinkedIn, YouTube, and community-specific platforms.
Engage with audiences by responding to inquiries, comments, and reviews promptly and professionally.
Build partnerships with influencers and community organizations to extend reach and generate user-generated content.
Manage online reputation by monitoring and responding to reviews across Google, Apartments.com, Yelp, and other relevant platforms, using the power of JTurner.
Track KPIs such as engagement, conversion rates, lead generation, and occupancy impact.
Manage and optimize paid social and digital campaigns to maximize ROI.
Implement SEO best practices and maintain all social and digital campaigns.
Partner with property managers, leasing teams, sales, and customer service to ensure campaigns align with each community's value proposition.
Provide training and guidance on social media best practices, compliance, and emerging digital tools.

Requirements

Creative, strategic thinker with strong problem-solving abilities.
Strong written and verbal communication skills for creating compelling content and managing public interactions.
Analytical mindset with the ability to interpret performance data and adjust strategies accordingly.
Proficient in major social media platforms, digital ad management, and web analytics tools (Google Analytics, Meta Business Suite, etc.).
Ability to manage multiple projects and deadlines in a fast-paced environment.
Self-motivated and adaptable to evolving marketing trends and technologies.
Bachelor's degree in Marketing, Communications, or related field preferred.
Minimum of 2-3 years in digital marketing or social media management, preferably within property management, multifamily housing, or real estate.
Hands-on experience with paid advertising campaigns required.
Experience integrating AI tools into marketing workflows strongly preferred.

Nice to Have

Experience integrating AI tools into marketing workflows.

Qualifications

Bachelor's degree in Marketing, Communications, or related field preferred.
Minimum of 2-3 years in digital marketing or social media management, preferably within property management, multifamily housing, or real estate.

Working at American Sugar Refining

We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

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