Content and Social Strategist

About the Role

Key Responsibilities

• Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies, and more, supporting key business initiatives.
• Partner with team members and stakeholders to develop Fannie Mae's brand strategy, including brand architecture, naming, and messaging.
• Create and manage an editorial calendar to plan and schedule content releases.
• Translate data, insights, and trends into actionable content strategies.
• Leverage research and data to assess product performance, prioritize areas for improvement, and identify new opportunities to meet audience needs.
• Present information clearly to internal and external audiences through presentations, copywriting, and communication planning.

Requirements

• Minimum of 2 years related experience delivering content across marketing channels such as social media, display, email, and web.
• Deep understanding of social media marketing and analytics to inform business objectives.
• Bachelor's degree or equivalent.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously with flawless execution under tight timelines.
• Comfortable navigating ambiguity and proactively solving problems.

Nice to Have

• 3-5 years related experience.
• Love of test and learn approach using research to ground strategy.
• Ability to rapidly prioritize and respond to changing business needs.
• Creative problem-solving skills and innovative thinking.

Qualifications

• Bachelor's Level Degree (Required).

Benefits & Perks

• Broad range of health, life, voluntary lifestyle, and other benefits to support well-being.
• Position is eligible to participate in a Fannie Mae incentive program.
• Work environment flexibility with options for onsite work based on proximity and manager discretion.