Content Creation and Enrichment Specialist

EBSCO Industries

Salem, OR

Full Time

Senior

135k-135k

8 days ago

Job Description

About the Role

EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we're driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information — when, where and how people need it. We're seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact.

Key Responsibilities

Research, brainstorm, write, edit and organize high-quality content to be deployed on new website sections and landing pages.
Organize additional relevant and helpful context, data, metadata, links and information to enrich content that is organized and deployed on new website sections and landing pages.
Optimize website elements like title tags, meta descriptions, headings, image alt text, and internal linking to improve search engine visibility.
Track key content performance metrics including organic search positioning, website traffic, usage/engagement, lead generation, and ROI to optimize content strategies.
Collaborate with EBSCO Marketing and Product Management teams to promote content and drive usage through and across various channels.
Gather feedback from end-users and other stakeholders to help refine the content strategy and quality.

Requirements

5+ years of experience in similar roles in scholarly research and publishing industries.
5+ years of proven experience utilizing enterprise search engine optimization tools including SEMRush, Google Analytics, Search Console to inform, optimize and measure content performance and discoverability in search engine and AI Answer engine results.
Strong understanding of content marketing principles and strategies.
Excellent writing and editing skills.
Proficiency with content management systems (CMS) and SEO analytics tools (SEMRush, Google Analytics, Search Console).
Data analysis skills to measure content performance.
Ability to research and gather information from various sources efficiently.
Ability to identify areas for improvement and analyze information to add context.
Strong knowledge and understanding of SEO best practices.
Ability to work effectively with cross-functional teams and subject matter experts.

Nice to Have

Ability to research and gather information from various sources efficiently.
Ability to identify areas for improvement and analyze information to add context.
Strong knowledge and understanding of SEO best practices.

Qualifications

5+ years of experience in similar roles in scholarly research and publishing industries.

Benefits & Perks

Medical, Dental, Vision, Life and Disability Insurance and Flexible spending accounts
Retirement Savings Plan
Paid Parental Leave
Holidays and Paid Time Off (PTO)
Mentoring program
And much more! (see https://www.ebsco.com/about/benefits)

Working at EBSCO Industries

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, veteran status, disability, or any other protected class. This policy applies to all terms and conditions of employment, including hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

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