Content Creator

About the Role

Key Responsibilities

• Utilizes photography, videography, and drone equipment to produce compelling digital content.
• Conceptualizes, develops, edits, and publishes creative and thoughtful content in various formats for website, blogs, social media, newsletters, and marketing emails and materials.
• Uses social media to engage audiences and promote Destin-Fort Walton Beach and various sub-brands, including Meeting + Events, Natural Resources, Destination Stewardship, and DFWB film.
• Monitors industry trends, competitor activities, and audience preferences to inform content creation and strategy.
• Continuously monitors, replies, and engages with social media comments, direct messages, and mentions.
• Collaborates with the marketing team and agencies to align social media strategies with overall marketing campaigns and initiatives.
• Cultivates productive working relationships with tourism partners and community entities.
• Available some nights and weekends to capture and publish content as needed.
• Maintains accurate project records, statistics, and data on ROI of programs and provides appropriate information for weekly and monthly reports.
• Performs other duties as assigned.

Requirements

• Associate's Degree in marketing, communications, public relations, or closely related field.
• Two (2) years of relevant work experience creating strong, engaging output.
• Experience with developing social media marketing strategies, applying best practices, planning and executing.
• Experience with posting content to Instagram, Facebook, LinkedIn, Pinterest, and other social media platforms.
• Requires a valid driver license.
• Physical ability to operate modern office equipment and handle objects up to 10 pounds.
• Ability to read technical data, manuals, and professional journals in moderately complex terminology.
• Ability to prepare forms and reports using prescribed formats and communicate effectively in English.
• Ability to apply principles of common sense understanding, collect data, establish facts, and draw valid conclusions.
• Ability to add, subtract, and possibly multiply and divide.

Nice to Have

• Experience in the tourism industry and/or destination marketing.
• Copywriting experience.
• Experience using Canva, Adobe Suite, WordPress, and Constant Contact.
• Drone licensing.

Qualifications

• Associate's Degree in marketing, communications, public relations, or closely related field.