Content Development Manager

Gainwell Technologies

Full Time

Senior

81k-115k

18 days ago

Job Description

About the Role

Gainwell is seeking a Content Strategist to develop and manage marketing content that supports market awareness, thought leadership, and social media initiatives. The role involves creating high-quality content aligned with Gainwell's brand voice to engage key decision-makers such as Medicaid directors, state legislative leaders, and CIOs. The company values work flexibility, learning, and career development, offering a collaborative and inclusive environment where innovation drives growth.

Key Responsibilities

Manage the overall editorial plan and calendar
Manage social media plan and calendar
Develop market-informed key themes
Manage content publishing, distribution, and ensure that content is updated and fresh
Collaborate with the account-based marketing team to develop content for demand generation campaigns, including anchor assets, email copy, landing pages, and digital ad messaging
Work with the product marketing team to develop e-books, infographics, blog posts, case studies, and white papers to support market awareness and thought leadership
Ensure content aligns with Gainwell's brand voice, messaging, and visual identity
Collaborate with designers to ensure written content and visual assets work together seamlessly
Apply SEO best practices to digital content to improve visibility and engagement
Work with marketing and sales teams to tailor content for different audience segments
Assist in editing and refining existing marketing content to enhance clarity and effectiveness
Support internal communications and corporate messaging as needed

Requirements

5-7 years of experience in content writing, copywriting, or marketing content creation and management
Strong writing and editing skills, with experience in healthcare B2B or B2G marketing
Ability to translate technical or complex solutions into clear, compelling content
Experience collaborating with graphic designers, campaign managers, and sales teams
Experience with social media and search engine marketing
Familiarity with SEO best practices, marketing automation platforms (Marketo, HubSpot), and content management systems (CMS) is a plus

Nice to Have

Familiarity with marketing automation platforms such as Marketo and HubSpot
Experience with content management systems (CMS)

Qualifications

Experience in content writing, copywriting, or marketing content management
Experience in healthcare B2B or B2G marketing
Strong writing and editing skills
Ability to translate complex solutions into clear content

Benefits & Perks

Full-time permanent salaried position with a salary range of $80,600.00 - $115,200.00 per year
Health (medical, dental, vision) benefits starting on day 1
Company match 401K and other benefits available within months of starting
Flexible vacation policy after ninety (90) calendar days of employment
Company-provided computer for work use
Educational assistance and opportunities for leadership and technical development

Working at Gainwell Technologies

Gainwell values collaboration, innovation, and inclusion. The company fosters a growth-oriented environment where employees are encouraged to develop their skills through various academies and training programs. They emphasize making healthcare work better for everyone and recognize the importance of caring deeply about their mission and team.

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