Content Director

About the Role

Key Responsibilities

• Lead content for the SupplySide Supplement Journal brand, ensuring it supports content strategies and brand goals.
• Create content scopes for calendared content and oversee their execution to meet objectives.
• Solicit outside contributors and freelance writers, assign content, and provide direction, feedback, and edits.
• Brainstorm speaker ideas and moderate conference programming for SupplySide events, collaborating with the Conference Content Director.
• Work closely with the editorial team on generating article ideas and ensuring content aligns with the brand vision.
• Collaborate with content team members on topic brainstorming, editing, and optimizing content delivery.
• Partner with the sales team to develop content that meets audience needs and sales objectives.
• Coordinate with the art department to ensure editorial designs align with brand voice.
• Develop editorial calendars in coordination with senior leadership and sales.
• Guide managing and associate editors on digital content decisions, design direction, and process improvements.
• Manage HR responsibilities for direct reports, including timecard approval and PTO requests.
• Stay informed on industry trends, review the competitive environment, and gather market data for content planning.
• Engage with industry stakeholders, participate in industry events, and develop relationships with target audiences.
• Attend trade shows and conferences to gather information and network with clients and audience members.
• Speak, present, and moderate at online and in-person industry events.
• Manage relationships with freelancers and contributors, ensuring deadlines and content quality.
• Manage website content updates and featured content.
• Ensure deadlines are met and production runs smoothly.
• Read external publications and stay up-to-date with marketplace trends.
• Communicate regularly with content team members and stakeholders via meetings and internal channels.
• Edit all calendared content as appropriate.

Requirements

• Experience in content creation, editing, or editorial leadership.
• Ability to develop and oversee content strategies and editorial calendars.
• Strong collaboration and communication skills to work with editorial, marketing, sales, and art teams.
• Experience managing freelance writers and contributors.
• Knowledge of industry trends and market data analysis.
• Ability to moderate and speak at industry events.
• HR management experience for direct reports.
• Strong organizational skills to manage multiple projects and deadlines.

Nice to Have

• Experience in the supplement or CPG industry.
• Previous experience in conference programming or moderation.
• Networking experience within industry trade organizations.

Qualifications

• Not explicitly specified; implied experience in content leadership and industry engagement.

Benefits & Perks

• Not specified in the description.