Content Director

About the Role

Key Responsibilities

• Lead content for the SupplySide Supplement Journal brand, ensuring it is high-quality, on point, and valuable across all platforms.
• Create content scopes for calendared content and oversee execution to meet content objectives.
• Solicit outside contributors and freelance writers, assign content, and provide direction, feedback, and edits.
• Brainstorm speaker ideas and moderate conference programming for SupplySide events, collaborating with the Conference Content Director.
• Work closely with the editorial team on generating article ideas and overseeing content alignment with brand vision.
• Collaborate with content team members on topic brainstorming, editing, and optimizing content delivery.
• Partner with the sales team to develop content that meets audience needs and sales objectives.
• Coordinate with the art department to ensure editorial designs align with brand voice.
• Develop editorial calendars in coordination with senior leadership and sales.
• Guide managing and associate editors on digital content decisions, design, and process improvements.
• Manage HR responsibilities for direct reports, including timecard approval and PTO requests.
• Stay informed on industry trends, review market data, and generate relevant content themes.
• Engage with industry stakeholders, participate in industry events, and develop market relationships.
• Attend trade shows and conferences to gather information and network with audience members and clients.
• Speak, present, and moderate at online and in-person industry events.
• Manage relationships with freelancers and contributors, ensuring deadlines and content quality.
• Oversee website content updates and featured content.
• Ensure timely delivery of content and smooth production processes.
• Monitor external publications and sources to stay current with marketplace trends.
• Communicate regularly with content team and stakeholders via meetings and internal channels.

Requirements

• Experience in content leadership, editorial strategy, or related roles.
• Ability to lead content creation from concept to publication across multiple formats.
• Strong collaboration skills with editorial, marketing, sales, and art teams.
• Experience managing freelance writers and contributors.
• Knowledge of industry trends and market data analysis.
• Excellent communication and leadership skills.
• Ability to manage multiple projects and deadlines effectively.

Nice to Have

• Experience in the supplement or CPG industry.
• Experience moderating or speaking at industry events.
• Background in digital media and content marketing.

Qualifications

• Not explicitly specified; implied experience in content leadership and industry knowledge.

Benefits & Perks

• Not specified in the description.