CONTENT MANAGER

About the Role

Key Responsibilities

• Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities.
• Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met.
• Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure.
• Responsible for curating content and maintaining all global social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging platforms like Threads.
• Help lead the social sharing expectations for the brand; improve content and help reduce promotional costs.
• Responsible for social growth and engagement, improving consumer interaction with current posting strategies to enhance organic reach and lower ad costs.
• Work with existing social agencies for reporting and measurement metrics.
• Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and accurate.
• Lead efforts in planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring relevance and brand consistency.
• Manage community engagement and involvement via social media and in person, including onsite presence at events, promotions, and celebrity appearances for content creation and live social media engagement.
• Establish and grow relationships with key influencers such as bloggers, personalities, and entertainers.
• Create effective copy and campaigns for earned media exposure.
• Develop, execute, and leverage mobile and social media efforts to grow market share and brand awareness.
• Create mobile and social media campaign strategies, including program outlines and recommendations.
• Measure and report performance of marketing activities, identify trends, and optimize plans accordingly.
• Maintain measurement and evaluation systems for social and mobile programs using platforms like Emplifi.
• Extend marketing initiatives into external publications for SEO purposes.
• Manage and allocate budgets for social media campaigns, paid advertising, and influencer marketing to ensure ROI.
• Work closely with internal departments to resolve customer/crisis service issues in digital spaces.
• Monitor online reviews on sites such as TripAdvisor, Yelp, and OTA sites.
• Coordinate social media efforts with digital marketing campaigns and serve as liaison between PR, Digital Marketing, and other departments.
• Support other key marketing efforts as needed.

Requirements

• At least 7 years of direct social, digital, marketing, and/or brand marketing experience, including implementation of digital, mobile, and emerging campaigns.
• At least 5 years of social media/web 2.0 experience as an online marketer.
• At least 3 years of hospitality experience preferred.
• Demonstrated ability to manage marketing budgets effectively.
• Bachelor's degree in hospitality, marketing, or business administration, or equivalent experience.
• Knowledge of mobile, emerging, and social media, and their application to advertising campaigns.
• Experience leveraging social media platforms for advertising campaigns.
• Understanding of social media platforms including Facebook, Twitter, LinkedIn, YouTube, TikTok, Instagram, blogs, etc.
• Attention to detail and effective communication skills in both written and verbal formats.
• Ability to plan, develop, and implement projects/programs under deadlines.
• Technologically savvy with a solid understanding of web, online marketing, and direct marketing practices.
• Excellent customer service and interpersonal skills.
• Professional appearance and demeanor.
• Ability to work varied shifts, including nights, weekends, and holidays.
• Proficient in Microsoft Office, CapCut, and Adobe Suite.

Nice to Have

• Experience in brand management, development, and implementation.

Qualifications

• Bachelor's degree in hospitality, marketing, or business administration, or the equivalent combination of education and experience.

Benefits & Perks

• Not explicitly specified in the description.