Content Manager

About the Role

Key Responsibilities

• Write and edit compelling content across email, website, blog, app, SMS, social media, print, and in-clinic signage
• Translate campaign briefs into brand-aligned messaging for both national and local marketing efforts
• Develop messaging for digital advertising campaigns across platforms like Meta, YouTube, TikTok, and Google
• Contribute to Spanish-language content development and localization for multicultural campaigns
• Collaborate with cross-functional teams and agencies to support campaign strategy and creative execution
• Assist with social media and reputation management by responding to comments and reviews in line with brand guidelines
• Support the creation and optimization of SEO-focused content, including blogs and web pages
• Partner with PR and SEO teams to implement backlink strategies and improve organic visibility
• Write content for lifecycle marketing initiatives, including automated email, SMS, and app notifications
• Support the execution of promotional campaigns across multiple touchpoints, ensuring consistency and alignment with brand standards
• Manage content intake, approvals, timelines, and documentation using project management tools like Asana
• Maintain a consistent voice and tone across all platforms and content types

Requirements

• Exceptional writing and editing skills, with the ability to adapt voice and tone across channels
• Experience writing across multiple platforms, including email, social, web, and print
• Strong organizational and project management abilities, with comfort handling multiple deadlines
• Understanding of SEO best practices and how content supports discoverability and ranking
• Familiarity with lifecycle marketing and digital content automation tools
• Experience with community management and public engagement on social and review platforms
• Spanish-language fluency is a plus
• Collaborative mindset, with a history of working cross-functionally and with creative teams

Nice to Have

• Spanish-language fluency

Qualifications

• Experience in content creation and editing
• Knowledge of SEO and digital marketing tools
• Ability to manage multiple projects and deadlines
• Familiarity with social media and community engagement

Benefits & Perks

• Salary: $65k - 75k DOE, plus a short-term incentive program
• Medical, Dental, Vision
• 401k w/company match
• PTO Accrual
• Work/Life Balance through hybrid schedule and shorter meeting times
• Comprehensive health benefits including medical, dental, and vision coverage
• A complimentary Joint membership
• On-Site amenities including gym and fully stocked kitchen
• Career development through coaching, training, and collaboration
• Employee recognition initiatives including the 'Action Hero Award'
• Diversity, Equity & Inclusion initiatives