Content Marketing & Web Specialist

About the Role

Key Responsibilities

• Receive and organize incoming content from Heinen's Content Contributor Network in the digital asset manager.
• Write, edit, and format commissioned and original content for Heinens.com and other digital channels.
• Design promotional graphics for paid and organic social media.
• Collaborate with brand partners to create engaging sponsored content through Heinen's Vendor Marketing Engagement Program.
• Maintain Google Business Profiles for all 24 store locations, including weekly updates, information accuracy, and customer review management.
• Support content calendars and campaign briefs for marketing initiatives.
• Create original copy for email programs and digital advertisements that align with Heinen's brand voice and AP Style standards.
• Assist with drafting and distributing the weekly internal marketing newsletter.
• Execute scheduled and ad hoc content updates on Heinens.com and SharePoint.
• Design, develop, and publish landing pages for campaigns, ensuring accessibility and SEO best practices.
• Partner with external web developers to troubleshoot and resolve site issues promptly.
• Use website monitoring tools to optimize site performance, accessibility, and SEO value.
• Coordinate with store and main office teams to promote in-store events via Eventbrite, Heinens.com, and Facebook.
• Work with the Customer Relationship Management Team and Accounting Department to manage event billing and post-event surveys.

Requirements

• Bachelor's degree in marketing, Communications, Digital Media, or related field.
• Familiarity with content management systems (e.g., WordPress) preferred.
• Knowledge of basic website analytics, SEO principles, and digital accessibility best practices.
• Proficiency in Adobe Photoshop and Illustrator preferred.
• Strong organizational skills with the ability to prioritize and meet deadlines.
• High attention to detail and accuracy.
• Excellent interpersonal skills and the ability to collaborate effectively across teams.
• Strong written communication skills with the ability to adapt messaging to different audiences.
• Demonstrates energy, initiative, and enthusiasm in tackling new challenges.

Nice to Have

• Familiarity with content management systems such as WordPress.
• Knowledge of website analytics, SEO, and digital accessibility.
• Proficiency in Adobe Photoshop and Illustrator.

Qualifications

• Bachelor's degree in marketing, Communications, Digital Media, or related field

Benefits & Perks

• Competitive compensation
• Professional development and leadership training programs
• Paid time off
• Flexible scheduling to promote work-life balance
• Hybrid work eligibility (2 days work from home, 3 days in office) following 30 days of employment
• Full-time, 40 hours per week