Content Marketing Manager

About the Role

Key Responsibilities

• Serve as strategic integrator between events and content strategy—creating and aligning digital and in-person thought leadership with the enterprise content strategy to drive narrative continuity across the buyer journey, strengthening brand positioning and furthering business objectives.
• Collaborate with internal and external experts to develop insightful and authoritative content.
• Identify unique angles and develop thought leadership content pre-and post-digital and on-site events to offer unique perspectives and insights.
• Work with Sr. Manager, Marketing and Communications to align content with enterprise content strategy and editorial calendar by defining thought leadership content formats and cadence.
• Determine the best types of content to create (e.g., articles, white papers, videos, webinars) and the most effective channels for distribution (e.g., website, social media, industry publications).
• Develop high-quality written, video, and visual content for platforms including websites, blogs, social media, newsletters, email campaigns, and paid advertising.
• Re-purpose content to maximize asset utilization.
• Maintain consistency in tone, voice, and style across all content, ensuring alignment with brand messaging and vision.
• Understand healthcare executives' needs and translate that into content and assets.
• Manage content workflow for the corporate website and SEO review with internal and external resources.
• Support lead generation by creating campaign assets.
• Develop and publish SEO and GEO-informed content aligned with keywords, personas, and goals.
• Work with web partners to optimize content for search engines and user experience.
• Develop content for AI answer engines and no-click search returns.
• Collaborate with Product Marketing and Demand Generation teams to provide sales resources such as slide decks and collateral sheets.
• Monitor and analyze content performance metrics to inform adjustments.

Requirements

• A minimum of 5 years of content creation experience, with at least two in healthcare or healthcare IT.
• Proven expertise in creating various forms of content including white papers, blogs, case studies, e-books, and social media posts.
• Experience with marketing automation and sales automation systems, including Salesforce or similar tools.
• Bachelor's degree required.
• Strong writing and editing skills, storytelling, and project management abilities.
• Excellent communication, interviewing, and research skills.
• Critical thinking to analyze industry trends and develop engaging content.
• Knowledge of SEO and GEO optimization.
• Experience with CMS platforms like WordPress and analytics tools such as SEMrush or Google Analytics is a plus.
• Ability to work remotely and engage digitally with colleagues.
• Strong organizational skills and ability to manage multiple deadlines.
• Attention to detail, especially in grammar, spelling, and punctuation.
• Understanding of healthcare and healthcare IT.

Nice to Have

• Experience working in Salesforce, WordPress, or other CMS platforms.
• Familiarity with analytics tools like SEMrush or Google Analytics.
• Experience using design tools like Canva.
• Experience working on government projects requiring security clearances.

Qualifications

• Bachelor's degree in a relevant field.
• At least 5 years of content creation experience, with healthcare or healthcare IT experience preferred.

Benefits & Perks

• Work from home or at the corporate headquarters.
• Company-provided laptop and high-speed internet access.
• Flexible work hours within core hours of 9:00 a.m. to 3:30 p.m.
• Occasional travel for conferences and meetings.
• Full-time position with typical hours Monday through Friday, 8:30 a.m. to 5 p.m.