Content Marketing Manager

About the Role

Key Responsibilities

• Lead and support the marketing content team by providing strategic direction and hands-on management.
• Create and implement marketing strategies that elevate content campaigns across multiple channels including digital advertising, podcasts, social media posts, and more.
• Develop frameworks and processes to improve team efficiency and campaign effectiveness.
• Collaborate with agencies to optimize campaign execution while managing internal stakeholder relationships.
• Leverage data analytics to inform strategy, measure success, and refine marketing approaches.
• Promote diversified services by repackaging offerings for different target audiences within the professional services and AEC industries.
• Support training and development across team with potential to take on leadership roles over time.
• Ensure strong cross-collaborative partnerships across the organization to optimize project execution.

Requirements

• 8+ years of experience in marketing strategy development and content creation within a B2B environment.
• Bachelor's degree required.
• Demonstrated people leadership skills, preferably having led a marketing content team or similar function.
• Strong understanding of digital marketing channels; experience with web content management is beneficial but not the primary focus.
• Experience working in professional services or AEC (Architecture, Engineering, Construction) industries is a significant plus.
• Adept at using data analytics to drive marketing decisions and understand campaign impact.
• Ability to manage multiple projects simultaneously while providing high-touch engagement with subject matter experts (SMEs) and senior executives.

Nice to Have

• Experience with web content management.

Qualifications

• Bachelor's degree in a relevant field.