Content Marketing Manager

About the Role

Key Responsibilities

• Develop comprehensive content marketing strategies for brand building, product awareness, and demand generation.
• Generate fresh content ideas, compelling value propositions, positioning, and messaging strategies that resonate with target audiences for multiple brands, products, and campaigns.
• Oversee the creation and distribution of marketing content across multiple channels to increase customer and prospect engagement.
• Collaborate on cross-functional content initiatives with marketing, product, sales, and design teams to ensure consistent brand messaging and support initiatives like product launches.
• Plan, write, and manage effective copy for websites, landing pages, emails, product literature, blog articles, social media, case studies, online advertising, and video scripts.
• Conduct research to identify relevant topics and create engaging, personalized, and informative content.
• Utilize data analytics and performance metrics to measure content effectiveness and optimize strategies.
• Create a corporate style guide to establish messaging standards.
• Create buyer personas and define the buying journey to ensure content addresses customer needs and challenges.
• Manage content calendar and editorial workflow to ensure timely delivery of high-quality content.
• Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing.
• Maintain expert knowledge of product and service offerings.

Requirements

• Bachelor's degree in communications, English, marketing, or a related field, or equivalent work experience.
• Minimum five years of experience in content marketing management.
• Minimum five years of experience writing copy for various media including websites, emails, videos, advertisements, social media, brochures, events, and presentations.
• Proven track record of developing and implementing successful content marketing strategies that drive engagement, leads, and revenue growth.
• Experience working in a B2B industry focused on SMB customers.
• Knowledge of SEO and content strategy, including developing strategies that drive organic growth.
• Proficiency in email marketing platforms, analytics tools, Microsoft Office, and Adobe Acrobat.
• Experience with HubSpot Marketing Hub is a plus.
• Excellent internal communication and collaboration skills.
• Creative thinker with the ability to generate fresh content ideas.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong familiarity with AP Stylebook.

Nice to Have

• Experience in HRTech, SaaS, and e-commerce industries.

Qualifications

• Bachelor's degree in communications, English, marketing, or related field
• Minimum five years of experience in content marketing management
• Minimum five years of copywriting experience across various media

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• Flexible spending account
• Paid time off
• Employee assistance program