Content Marketing Manager

About the Role

Key Responsibilities

• Plan, create, and deliver multi-format content (ex- blogs, email campaigns, webinars, social media channels, webpages, and print collateral) that contributes to brand awareness, customer engagement, lead generation, and SEO performance.
• Develop messaging that reflects First Mid's brand voice and is tailored to target audiences across all stages of the customer journey.
• Research industry trends, audience behavior, and competitor content to inform strategy and maintain relevance.
• Partner with internal stakeholders (ex- LOB leaders, SMEs, compliance officers, designers) to align content with marketing campaigns and business priorities.
• Actively participate in content brainstorming sessions and creative planning meetings.
• Analyze content performance using analytics tools and provide insights to optimize future content. Adjust strategy based on KPIs such as SEO ranking, engagement, conversions, and social metrics.
• In partnership with marketing team and vendors, monitor brand mentions and online sentiment to inform and deliver content initiatives.
• Propose and utilize variety of content formats to enhance engagement (ex- videos, animations, podcasts, infographics, interactive content).
• Support content personalization efforts for different audience segments and buyer personas.
• Stay current with emerging trends in digital marketing, financial services, and content creation best practices.
• Manage the lifecycle and archival of content for compliance and auditing.
• Ensure content meets accessibility standards, especially for web (WCAG) and digital assets.
• Possibly serve as a liaison between the marketing department and at least one business unit, ensuring marketing strategies are aligned with business line goals and providing support for product marketing planning.
• Represent the company in community or industry events as needed.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in communications, marketing, journalism, English, or a related field.
• 5+ years of content creation or related experience, ideally within the financial services industry.
• Exceptional writing, editing, and storytelling skills with demonstrated portfolio.
• Knowledge of content management systems (CMS), and SEO analytics tools (ex- Google Analytics, SEMrush).
• Proficiency in Microsoft Office Suite; familiarity with design tools (ex- Canva, Adobe Creative Cloud) is a plus.
• Knowledge of SharePoint or similar platform preferred.
• Excellent organizational, time management, and project coordination skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of AP Style and experience maintaining internal editorial style guides.
• Familiarity with audience segmentation and content personalization strategies.
• Experience working in a regulated industry or with compliance-sensitive content a plus.
• Experience with basic video creation and editing a plus.

Nice to Have

• Familiarity with design tools (ex- Canva, Adobe Creative Cloud).
• Knowledge of SharePoint or similar platform.
• Experience with basic video creation and editing.

Qualifications

• Bachelor's degree in communications, marketing, journalism, English, or a related field.
• 5+ years of content creation or related experience.

Benefits & Perks

• Pay Range: $70,600 - $88,250 per year.