Content Marketing Manager

About the Role

Key Responsibilities

• Develop comprehensive brand content strategies across three distinct sports brands.
• Analyze the competitive landscape and identify brand positioning opportunities.
• Create strategic brand positioning frameworks that differentiate from competitors.
• Design customer journey brand experiences for parent and athlete audiences.
• Establish brand authority positioning leveraging the company's expertise.
• Build quarterly and annual brand content roadmaps aligned with business objectives.
• Execute strategic brand content calendars based on the strategic framework.
• Develop and maintain brand voice consistency across all three brands.
• Coordinate product launch campaigns with strategic storytelling approaches.
• Own the creation of short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
• Manage the end-to-end video workflow: concept, scripting, filming, editing, publishing, and optimization.
• Produce various content types including product demos, tutorials, athlete interviews, and behind-the-scenes stories.
• Stay ahead of platform trends and adapt them for the brands.
• Partner with internal and external creatives to bring campaigns to life.
• Lead creative brief development for video campaigns and ensure smooth execution.
• Develop content performance frameworks and KPI measurement systems.
• Conduct competitive analysis to inform content strategies.
• Create content attribution models to demonstrate ROI and business impact.
• Design A/B testing strategies for content optimization.
• Report performance insights and strategic recommendations to leadership.
• Develop community engagement strategies to build brand authority.
• Create customer advocacy programs leveraging testimonials.
• Design expert positioning content to establish thought leadership.
• Build strategic partnerships with coaches, teams, and parent communities.

Requirements

• BA/BS degree in Marketing, Communications, or related field (or equivalent experience).
• 5+ years in content marketing, with 3+ years in social media video production.
• Strong editing skills in Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Familiarity with TikTok, Instagram Reels, and YouTube Shorts best practices.
• Experience in eCommerce, retail, or the sports industry is a plus.
• Proven track record developing brand content strategies that drive results.
• Strategic brand thinking skills with the ability to connect content tactics to brand objectives.
• Data-driven approach with experience building measurement frameworks.
• Experience managing multiple brand voices within a cohesive strategy.
• Strong writing and content creation skills that reinforce brand positioning.

Nice to Have

• Sports industry experience (any sport—passion matters more than specific knowledge).
• Experience with event management or on-site activations.

Qualifications

• Educational background in Marketing, Communications, or related field (or equivalent experience).
• Experience in content marketing and social media video production.

Benefits & Perks

• Full-time position with 40+ hours per week.
• Remote work flexibility for the right candidate, with potential trips to Kansas City headquarters.
• Work in a fun, team-oriented, and creative environment with both in-office and remote collaboration.
• Use of standard office equipment along with cameras, lighting, and audio gear for video production.
• Potential for travel for shoots, events, or collaborations.