Content Marketing Manager

About the Role

Key Responsibilities

• Develop, write, execute, and optimize content marketing plans, including content for programmatic, conversion-focused campaigns.
• Create and manage a comprehensive, high-volume content calendar for social media platforms, email, and other promotional efforts, incorporating input from marketing colleagues and other functions at ZoomCare.
• Provide ideas and guidance for visuals in partnership with in-house designers and agency partners.
• Keep abreast of best practices for all content platforms and understand opportunities with emerging platforms.
• Continuously experiment with new content formats and channels to maximize engagement and ROI.
• Prepare actionable, data-driven reports that help the organization understand what content resonates with patients and other audiences to drive decision-making.
• Partner with legal and compliance teams to ensure customer privacy and data management.
• Keep current on marketing, industry, and consumer trends and tools, and identify and pitch opportunities to keep the company at the forefront of the marketplace.
• Other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 4+ years of content marketing experience for consumer-focused brands; experience in healthcare is a plus.
• Superior organizational, project management, and communication skills, with hands-on management of campaign deployments under tight deadlines and high pressure.
• Proficiency in marketing analytics, CRM systems, and automation tools such as HubSpot, Google Analytics, and Meta Ads.
• Ability to learn new tools and technologies quickly and deliver detail-oriented results.
• Familiarity with HTML and AMPscript is a plus.
• Proficient in Adobe, Google Suite, and remote collaboration software including Google Meet and Slack.
• Excellent verbal, written, interpersonal, and presentation skills.
• Strong time management skills and the ability to prioritize multiple tasks to meet deadlines.
• Ability to collaborate cross-functionally with internal and external partners at all organizational levels.
• Strong attention to detail and thoroughness in completing work tasks and projects.

Nice to Have

• Experience in healthcare content marketing.
• Familiarity with HTML and AMPscript.

Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of content marketing experience for consumer-focused brands

Benefits & Perks

• Medical, Dental, Vision benefits
• 401K with employer match
• Paid Time Off, Paid Holidays, Paid Parental Leave, Sabbatical Program
• Salary Range: $100,000 - $115,000
• Potential eligibility for bonuses