Content Marketing Manager

About the Role

Key Responsibilities

• Orchestrate thought leadership content creation by working with internal stakeholders to write compelling social media content and craft engaging, persuasive copy for social media posts.
• Record, edit, and produce high-quality videos for social media platforms, primarily on LinkedIn.
• Utilize the latest AI tools to enhance content creation, scheduling, and audience engagement.
• Source and amplify real customer voices through compelling testimonials, case studies, and reviews, building out and scaling the client advocacy workstream.
• Develop tailored customer stories by region, vertical, and service line to power pitch materials, digital presence, and award submissions.
• Own the customer story development process, becoming the go-to for customer proof points that drive credibility and conversion.
• Maintain strong relationships with key customers and collaborate with cross-functional teams to ensure the customer voice is heard across the business.
• Monitor review platforms (Google Reviews, G2, Clutch, Trustpilot) and proactively manage online reputation.
• Track and analyze social media metrics and customer engagement data to measure campaign success and adjust strategies accordingly.
• Use data insights to inform decisions, improve programs, and identify risks or upsell opportunities.
• Set KPIs, track them, and focus on measurable impact rather than vanity metrics.

Requirements

• Minimum 2 years of experience in content marketing, client marketing, advocacy marketing, growth marketing, or similar role.
• Proven track record in B2B environment, ideally with experience building programs from the ground up.
• Proficiency in video production, editing, and social media content creation.
• Strong ability in recording, editing, and producing videos for social media.
• Familiarity with AI tools for content creation.
• Proven skills with Google Business Apps, especially Excel or Google Sheets.
• Hands-on experience with marketing tools like HubSpot or Looker.
• Exceptional writing, editing, and communication skills.
• Ability to manage multiple projects, stakeholders, and timelines.
• Strong relationship-building skills with customers and internal teams.
• Comfortable setting KPIs, tracking performance, and using insights to drive improvements.
• Self-starter with ambition and drive, eager to learn and grow.
• Curious, adaptable, and comfortable testing and adjusting quickly in ambiguous situations.
• Hands-on approach to execution, whether writing customer stories, planning events, or analyzing data.

Nice to Have

• Experience with social media management and content strategy.
• Knowledge of marketing analytics and performance measurement.
• Experience with digital reputation management.

Qualifications

• 2+ years of relevant experience in content or marketing roles.
• Experience in B2B marketing environments.

Benefits & Perks

• Competitive salary range of $60,000 - $65,000 per year.
• Full-time employment.
• Onsite work in Boca Raton, Florida.
• Inclusive and diverse workplace environment.
• Opportunities for professional growth and development.