Content Marketing Manager

About the Role

Key Responsibilities

• Own and manage the content calendar across social media, email, and other digital platforms, ensuring timely, consistent, and engaging storytelling throughout the year.
• Plan monthly and seasonal content themes that align with business priorities, seasonal campaigns, and brand initiatives, while coordinating with cross-functional partners.
• Lead TikTok organic and paid content workflows, including ideation, production oversight, posting schedules, performance analysis, and ongoing creative optimization.
• Write detailed, actionable creative briefs for social posts, email campaigns, paid ads, and website banners that set clear objectives, brand tone, and asset specifications.
• Partner closely with the creative team to review, provide constructive feedback, and approve content, ensuring all deliverables meet brand standards and performance goals.
• Support social media marketing by aligning content themes with posting schedules, engagement tactics, and channel-specific best practices.
• Collaborate with other marketing team members to develop campaign concepts, brief creative assets, and refine messaging for engagement and conversions.
• Coordinate with e-commerce to deliver website content updates and participate in DTC testing initiatives to improve user experience and sales performance.
• Maintain an organized digital asset management system to track, archive, and provide easy access to approved creative assets for all stakeholders.
• Ensure strict adherence to brand guidelines across all content channels to maintain a cohesive brand presence.

Requirements

• 5+ years of experience in content marketing, brand marketing, or digital marketing roles.
• Proven success managing a multi-channel content calendar for brand storytelling and conversion initiatives.
• Strong ability to create clear, concise, and results-driven creative briefs and provide actionable feedback to creative teams.
• Experience with TikTok (organic and paid), Instagram, and email marketing platforms, with an understanding of best practices and trends.
• Excellent project management, communication, and collaboration skills to work effectively across teams.
• Highly organized, detail-oriented, and comfortable in a fast-paced, deadline-driven environment.

Nice to Have

• Experience with paid social strategy, e-commerce marketing, and A/B testing methodologies.

Qualifications

• Educational background is not explicitly specified, but relevant experience is emphasized.

Benefits & Perks

• 15 days Paid Time Off in the first year, increasing up to 25 days with tenure.
• Company-paid sick days, holidays, and parental leave options.
• Medical, dental, and vision insurance, as well as commuter benefits and voluntary benefits.
• Annual bonus payouts for all salaried employees.
• Up to a 5% 401(k) match with no vesting period.
• Summer Fridays with half days from Memorial Day to Labor Day.