Content Marketing Specialist

Genesys

Indianapolis, IN

Full Time

Entry Level

46k-85k

12 days ago

Job Description

About the Role

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. Our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Key Responsibilities

Create impactful, original, and persuasive content for a wide range of marketing materials, including blogs, web pages, ebooks, and thought leadership articles.
Collaborate with subject-matter experts across Genesys to produce content that resonates with target audiences and supports the buyer journey.
Partner with design, web, and UX teams to develop visually compelling and user-friendly digital experiences.
Drive website and marketing performance metrics such as organic visibility, engagement, and conversions through expertly crafted SEO and GEO-enabled content.
Advocate for the buyer in messaging, ensuring clarity, consistency, and relevance across all assets.
Embrace creativity and continuous improvement to adapt to evolving business needs and market trends.

Requirements

Strong writing ability across formats and tones, including conversational, formal, and technical styles.
Ability to simplify complex concepts and craft engaging, persona-specific narratives.
Familiarity with AP Style and consistent application of brand voice and messaging.
Knowledge of SEO best practices and tools.
Strong collaboration and communication skills.
Project management ability or strong organizational interest.
Experience with content marketing, digital marketing, or related fields.
Experience writing for both human readers and search optimization.
Familiarity with leveraging AI tools for content ideation and production.
1+ years of professional writing experience.

Nice to Have

Familiarity with B2B marketing background.

Qualifications

Experience 1+ years of professional writing experience, ideally in content marketing, digital marketing, or related fields.

Benefits & Perks

Medical, Dental, and Vision Insurance.
Telehealth coverage.
Flexible work schedules and work from home opportunities.
Development and career growth opportunities.
Open Time Off in addition to 10 paid holidays.
401(k) matching program.
Adoption Assistance.
Fertility treatments.

Working at Genesys

Joining our team means becoming part of a collaborative culture that empowers creativity and drives measurable business results. We embrace empathy, cultivate collaboration, and value independence, allowing employees to make a larger impact and take ownership of their work.

Apply Now