Content Marketing Specialist

About the Role

Key Responsibilities

• Research, write, and edit content for web, email campaigns, blogs, brochures, social media, video scripts, and other digital/print materials.
• Collaborate with stakeholders to identify and tell authentic student, faculty, and alumni stories aligned with brand values.
• Assist in developing and maintaining an editorial calendar tied to enrollment cycles, events, and institutional priorities.
• Execute email marketing campaigns, including building, testing, scheduling, and deploying messages.
• Demonstrate familiarity with email marketing platforms and a basic understanding of segmentation, testing, and customer journey flows.
• Support integrated marketing campaigns for undergraduate and graduate admissions, academic departments, fundraising, and special initiatives.
• Adapt content for SEO, social engagement, and email performance.
• Track and analyze performance metrics (e.g., engagement, conversions, SEO rankings) to inform and improve content strategy.
• Ensure all content adheres to brand voice, tone, and visual identity standards.
• Produce short-form video and photography as needed.
• Stay informed on higher education marketing trends, audience behaviors, and digital best practices.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in communications, marketing, English or related field.
• Exceptional skills in communications, marketing, and interpersonal relations.
• Ability to develop and implement strategic communications and research-based marketing plans.
• Strong creative, strategic, analytical, organizational, and personal skills.
• Proven ability to write engaging content for a variety of audiences in a fast-paced environment.
• Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills.
• Demonstrate a professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiatives.
• Passion for accuracy, detail, and style.
• Ability to manage multiple projects at a time.
• Understand how to create content for targeted audiences and evaluate its performance.
• Extensive knowledge of social media and emerging technologies.
• Bachelor's degree or higher in communications, marketing, English or a related field.
• A master's degree and/or a professional certification in marketing or public relations is preferred.
• At least two years of experience in marketing and/or communications in education, not-for-profit, government, business, or industry.
• A valid New York State driver's license.