Content Marketing Specialist

Carsforsale.Com

Sioux Falls, SD

Full Time

Mid Level

4 days ago

Job Description

About the Role

We're looking for a passionate communicator, creative storyteller, and strategic thinker who can turn ideas into content that grabs attention, builds trust, and drives growth. From social posts and emails to blogs, videos, and ad campaigns — you'll craft content that connects with both B2B and B2C audiences while boosting our brand presence. This role is integral in representing our brands to accelerate company growth and customer acquisition.

Key Responsibilities

Build and run content and social campaigns that engage and convert
Create smart, scroll-stopping content across web, email, and social platform
Support B2B and B2C social media strategy, content, and community engagement
Support paid ads with creative ideas that maximize reach and ROI
Spot what's not working and turn it around with smart product and brand action plans
Dig into audience data to uncover insights and spark new engagement strategies
Stay on top of trends to keep our brands fresh and competitive
Analyze performance, uncover insights, and adjust to keep campaigns sharp

Requirements

3+ years in content marketing, social media, or digital strategy
A bachelor's degree in marketing, communications, or related field
Passion for and previous experience with creating short-form vertical video — specifically for Reels, TikTok, and YouTube Shorts
Prior content marketing experience and a mix of creativity and data savvy — you can write, edit, and measure results
Strong organizational skills and the drive to thrive on a dynamic, collaborative team
Comfort level working in a fast-paced environment both independently and with a team
Willingness to receive feedback and use it to grow as a member of our marketing team

Nice to Have

Experience with online blogs
Knowledge of marketing analytics and data interpretation
Experience with campaign performance reporting
Experience with social media platforms like Instagram and TikTok

Qualifications

Bachelor's degree in marketing, communications, or related field

Benefits & Perks

Open, fun office environment that fosters collaboration and innovation
Enjoyment of amenities such as a snack bar, lakeside lunch, outdoor kitchen, virtual golf simulators, and game areas