Content Marketing Specialist

About the Role

Key Responsibilities

• Plan and execute segmented top-of-funnel email marketing campaigns, including thought leadership newsletters, nurture drips, and lifecycle communications
• Partner with Sales and GTM leaders to produce dynamic sales enablement materials like one-pagers, pitch decks, and product videos that move prospects through the funnel
• Track and optimize organic content marketing performance using HubSpot, Google Analytics, and internal dashboards
• Support all additional core Content Team channels, including social, webinar, blog, and paid campaigns

Requirements

• 2-3 years of experience in content marketing, lifecycle marketing, or communications — ideally in B2B, health tech, or SaaS
• Exceptional writing and editing skills, with the ability to simplify complex topics (like healthcare and AI) and craft persuasive narratives with minimal grammatical revisions
• Familiarity with Figma, HubSpot, Notion, or similar content creation and management tools
• Proven project and task management skills for content marketing channels

Nice to Have

• Experience working in the healthcare, insurance, or employee benefits space with accompanying subject matter expertise
• Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent work experience
• Experience filming, editing, and syndicating webinar and video content across social media platforms
• Producing creative and audience-targeted campaign copy
• Graphic design skillset to create new content assets
• Experience managing email marketing campaigns in HubSpot (workflows, segmentation, A/B testing, reporting)
• Portfolio or writing samples that demonstrate your short- and long-form content writing abilities, email marketing creativity, and paid campaign work

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent work experience

Benefits & Perks

• Be part of a mission-driven team transforming the way people access and understand healthcare
• Own a high-impact role that connects marketing, client success, and sales strategies
• Comprehensive total compensation that includes equity and health benefits
• Hybrid work schedule with at least 2-3 days per week in our Manhattan HQ
• Meaningful opportunities for career growth in a fast-paced, growing startup