Content Marketing Writer

About the Role

Key Responsibilities

• Write and edit a variety of content formats, including guides, best practices, infographics, blogs, and articles to educate and engage.
• Assist in scripting and developing video content that enhances brand storytelling and thought leadership.
• Maintain a consistent brand voice, tone, and messaging across all content.
• Work closely with marketing, research, and sales teams to align content with business objectives.
• Write high-converting landing pages, email sequences, and web content that drive engagement and action.
• Conduct A/B testing on landing pages, emails cadences, and CTAs to refine messaging and boost conversion rates.
• Map and optimize customer journeys and marketing funnels to improve response rates.
• Research and understand our ideal customer profiles (ICPs) and personas to craft messaging that resonates and overcomes objections.
• Track and report on content performance metrics, using data to refine copy for better results.
• Collaborate with the People Science Team to transform research insights into actionable, engaging content.
• Create informative, research-backed content that builds credibility and positions the brand as a thought leader.
• Optimize content for SEO, including keyword research, meta descriptions, internal linking, and formatting to improve search rankings.
• Use data and analytics to refine content strategies and enhance engagement.
• Draft, distribute, and monitor press releases to increase brand awareness and industry visibility.
• Assist in the preparation of speech notes and company presentation materials.

Requirements

• 5-7 years of experience content writing for a B2B audience, with the ability to adapt tone and style.
• Bachelor's degree in English, Journalism, Marketing, or related field/experience.
• Command of the English language and AP Style, with strong attention to detail.
• Effective communicative skills and the willingness to accept constructive feedback.
• Experience creating content for multiple channels and formats, including digital, web, email, and paid media.
• Ability to translate research findings into practical content.
• Familiarity with SEO best practices.
• Ability to manage multiple projects while meeting frequent deadlines.
• Experience working on content management platforms, and specifically WordPress.
• Working knowledge of media distribution sites, including PR Web and Business Wire.
• Experience writing for a human resources and executive audience is a plus.

Nice to Have

• Experience writing for a human resources and executive audience.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or related field/experience.