Content Strategist

About the Role

Key Responsibilities

• Create and oversee internal communications for the health system, working collaboratively with the corporate communications, media relations, government relations, events, and marketing teams.
• Carry out and direct 'thought leadership' initiatives aimed at driving reputation and increasing brand loyalty among employees and physicians.
• Develop a system for tracking results and metrics to measure audience preferences and the effectiveness of communication tactics.
• Collaborate with internal communications, media relations, government relations, legal, and marketing to ensure messages are strategic, consistent, and appropriate, and to maximize opportunities.
• Advise health system leaders on issues that may affect The University of Kansas Health System, including assessing risks and making recommendations.
• Develop, manage, and oversee internal programs to support strategic goals.
• Serve as a subject matter expert by analyzing and developing strategies that positively position the health system's brand.
• Manage staff’s daily work processes to ensure messaging, images, and materials are strategic, consistent, and appropriate.

Requirements

• Bachelor's Degree in Journalism, Public Relations, Marketing, Communications, or a related field from an accredited college or university.
• Three or more years of experience in public relations, media relations, or communications.
• Three or more years of experience in news media or media relations.
• Three or more years of experience with crisis communications skills.

Nice to Have

• Five or more years of experience in a large healthcare environment.

Qualifications

• Knowledge of communication and public relations practices, methods, and strategies.