Content Strategist

About the Role

Key Responsibilities

• Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership
• Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs
• Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement
• Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends
• Track and measure platform performance, report findings, surface insights, and adapt approaches to optimize the company's online presence
• Collaborate with Marketing & Communications staff, leadership, and product teams to ensure content is informative, appealing, and aligned with communication, marketing, and public relations goals
• Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership
• Support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership as needed

Requirements

• Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
• Minimum 1-2 years direct experience in a professional social media role
• Exceptional writing, editing, and content planning skills
• Hands-on experience using social media platforms for brand awareness and leveraging social media data analytics to inform strategy and tactics
• Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks
• Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
• Experience ideating, writing, and editing website and/or blog articles in a professional environment
• Ability to develop own ideas, take initiative, and assume responsibility
• Ability to understand desired outcomes and independently implement strategies and tactics to achieve them
• Proficient in Microsoft Office applications

Nice to Have

• Strategic communications and content planning skills
• Familiarity with working in Meltwater
• Familiarity with working in WordPress
• Familiarity working with Adobe/Adobe Express
• Web content management system experience; understanding of SEO and web traffic metrics
• Experience working in a corporate editorial calendar
• Basic understanding of accessible content and creating accessible content
• Understanding of public relations principles, strategies, and tactics
• Experience in the public sector and/or interest in government, education, health care, or human services

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field
• Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
• Minimum 1-2 years direct experience in a professional social media role

Benefits & Perks

• Range: $68,400-$91,400
• Medical and dental care benefits
• 401k
• Paid time off (PTO)
• Parental leave
• Bereavement leave