Content Strategist

About the Role

Key Responsibilities

• Develop and execute content strategies that drive engagement and support educational and product goals, ensuring that content is actionable for clients
• Collaborate with cross-functional teams, including product managers, designers, and subject matter experts, to create comprehensive content journeys that guide clients/prospects through investment and financial planning processes
• Conduct audience research to understand client needs, preferences, and pain points, and use insights to tailor content that resonates with different segments of Charles Schwab's client base
• Produce high-quality, original content that teaches clients/prospects about investing, banking, and wealth management
• Optimize content for various platforms, including the Charles Schwab website, mobile app, and paid channels, to enhance user engagement and accessibility
• Analyze content performance metrics and make data-driven decisions to optimize content strategies and delivery methods
• Stay up-to-date with the latest content marketing trends and best practices, and stay current with regulatory changes and financial education to ensure content accuracy and compliance
• Develop and maintain a content calendar to ensure consistent and timely delivery of educational and product-related content, aligning with key business initiatives and market events
• Work closely with the marketing and communications teams to integrate content strategies with broader marketing campaigns and client communication efforts
• Facilitate the review and approval process for all content, ensuring it meets Charles Schwab's standards for quality, accuracy, and regulatory compliance

Requirements

• Minimum of 5 years of content strategy experience
• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• Strong understanding of digital content creation and distribution platforms
• Proven ability to develop and execute content plans that align with business objectives
• Excellent written and verbal communication skills, with a focus on clarity and engagement
• Experience in creating educational content that simplifies complex financial concepts
• Ability to collaborate effectively with cross-functional teams, including marketing, product, and design
• Strong analytical skills to measure and report on content performance
• Financial services industry experience
• Passion for financial literacy and a commitment to helping clients achieve their investment goals

Nice to Have

• Experience in creating educational content that simplifies complex financial concepts
• Proven ability to develop and execute content plans that align with business objectives

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• Minimum of 5 years of content strategy experience