Content Strategist

Sanford Health

Sioux Falls, SD

Full Time

Mid Level

16 days ago

Job Description

About the Role

The Content Strategist is responsible for planning, developing, and executing social media strategies and social content recommendations for the enterprise to increase brand awareness, followership, and engagement. The role involves managing brand voice and consistency across digital properties, developing integrated communication plans, working closely with creative teams and business partners, and leveraging measurement tools to improve social media performance. This position supports Sanford Health’s mission, vision, and values, and requires effective communication and real-time engagement skills.

Key Responsibilities

Plan, develop, and execute social media strategies and content recommendations to increase brand awareness, followership, and engagement.
Manage brand voice and consistency across digital properties including blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp, and Instagram.
Develop and manage integrated communication plans, including messaging and tactics aligned with the Sanford brand.
Work closely with creative teams, business partners, and senior marketing specialists to create social content.
Communicate effectively in real-time engagement scenarios, including after hours and during live events.
Leverage measurement tools to monitor progress, provide reports, and find ways to improve social media metrics.
Monitor non-favorable social media activity and respond appropriately.
Manage day-to-day social media activities and tools.
Develop social media strategies to support marketing campaigns and promote media stories through Sanford’s social networks.
Participate in project management teams to provide social media recommendations.
Develop and communicate social media training and best practices in partnership with corporate training functions.
Identify social media opportunities and provide recommendations to stakeholders.
Develop and maintain a master list of Sanford Health’s social media accounts.

Requirements

Bachelor's degree required in public relations, journalism, communications, marketing, English, or related field.
Minimum of three years experience in social media or digital media marketing.
Experience with social media platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, and Google My Business.
Experience with social media marketing and reporting platforms like Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva.

Nice to Have

Three years' experience leading social teams.

Qualifications

Educational background in public relations, journalism, communications, marketing, English, or related field.

Benefits & Perks

Health insurance, dental insurance, vision insurance, life insurance, 401(k) retirement plan, work/life balance benefits, and a generous time off package.
Total Rewards details available at https://sanfordcareers.com/benefits.

Working at Sanford Health

Sanford Health is a large, not-for-profit health system dedicated to health and healing, offering development and advancement opportunities within a supportive environment that values diversity, inclusion, and community service.

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