Content Strategist

TriZetto

Cranberry, PA

Full Time

Senior

72k-115k

10 days ago

Job Description

About the Role

As a Content Strategist you will play a pivotal role in crafting compelling and personalized content across various digital platforms. The ideal candidate will excel in creating engaging copy for site merchandising paid ads social media search ads online ads and email campaigns. This role is hybrid and requires no travel offering a perfect balance of flexibility and collaboration. We believe hybrid work/remote work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 3-4 days a week in the client or Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

Key Responsibilities

Develop and implement content strategies that align with business goals and enhance brand presence across digital platforms.
Create personalized copy for site merchandising that resonates with target audiences and drives engagement.
Design compelling paid ads copy that captures attention and encourages conversions.
Craft engaging social media copy for organic posts and ads to boost brand visibility and interaction.
Write effective search ads copy that improves search engine rankings and attracts potential customers.
Produce online ads copy that is persuasive and aligns with marketing objectives.
Develop email copy that fosters customer relationships and increases open and click-through rates.
Collaborate with cross-functional teams to ensure content consistency and alignment with brand messaging.
Analyze content performance metrics to refine strategies and improve outcomes.
Stay updated with industry trends and best practices to maintain a competitive edge.
Ensure all content adheres to brand guidelines and regulatory requirements.
Utilize data-driven insights to personalize content and enhance user experience.
Optimize content for SEO to improve visibility and reach.

Requirements

8+ years of relevant work experience.
Possess strong experience in content strategy and creation across multiple digital channels.
Demonstrate expertise in personalization techniques to tailor content for diverse audiences.
Exhibit proficiency in crafting copy for site merchandising paid ads and social media.
Show capability in writing search ads and online ads copy that drives results.
Have a proven track record in developing effective email marketing campaigns.
Display excellent communication and collaboration skills to work effectively in a hybrid environment.

Benefits & Perks

Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan

Working at TriZetto

We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive. Cognizant is a global community with more than 300,000 associates around the world. We don't just dream of a better way - we make it happen. We take care of our people, clients, company, communities and climate by doing what's right. We foster an innovative environment where you can build the career path that's right for you.

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